PR and Communications Agency job at Unilever | Apply Now

Client Management: Act as a liaison between the agency and its clients, understanding their objectives, needs, and challenges. Develop and maintain strong relationships with clients, providing strategic counsel, and managing expectations.

Strategic Planning: Develop PR and communication strategies aligned with clients' goals and objectives. Identify target audiences, key messages, and communication channels to effectively reach and engage stakeholders.

Media Relations: Cultivate relationships with journalists, editors, bloggers, and influencers to secure media coverage for clients. Pitch story ideas, press releases, and thought leadership articles to relevant media outlets and respond to media inquiries.

Content Creation: Develop compelling content, including press releases, articles, blog posts, social media posts, and multimedia materials (e.g., videos, infographics) to convey clients' messages and enhance their brand visibility.

Social Media Management: Develop and implement social media strategies to build and maintain clients' online presence. Create engaging content, manage social media accounts, monitor conversations, and analyze metrics to measure the effectiveness of social media efforts.

Crisis Communication: Develop crisis communication plans and protocols to effectively manage and mitigate reputational risks. Provide rapid response and strategic counsel during crisis situations, including media inquiries, social media monitoring, and stakeholder communications.

Event Management: Plan and execute events, such as press conferences, product launches, and media briefings, to generate publicity and enhance clients' visibility. Coordinate logistics, invite media and stakeholders, and manage event communications.

Measurement and Reporting: Track and analyze PR and communication activities to measure their impact and effectiveness. Generate reports and metrics to demonstrate the value of PR efforts and inform future strategies.

Industry Research: Conduct research and analysis to stay informed about industry trends, competitive landscapes, and emerging issues that may affect clients. Provide insights and recommendations based on research findings.

Team Collaboration: Collaborate with colleagues within the agency, including account managers, creative professionals, and digital marketers, to integrate PR and communication efforts with broader marketing and branding initiatives.