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1. Sales Management

• Monitor and track daily and weekly sales performance across all teams
• Analyze sales data to identify gaps and implement corrective actions promptly
• Prepare and submit daily sales reports
• Ensure consistent achievement of sales targets

2. Sales Force Management

• Set clear individual sales targets for each sales representative
• Closely monitor performance and provide daily guidance to help reps meet targets
• Conduct regular field visits and accompany sales reps to coach and improve selling techniques
• Carry out monthly performance evaluations based on KPIs
• Identify skill gaps, provide feedback, and follow up on improvement plans
• Take overall responsibility for the performance and productivity of the sales team

3. Key Account & Order Management

• Develop and maintain strong relationships with key wholesale customers
• Plan and manage order booking, delivery follow-ups, and customer satisfaction
• Design and implement incentive schemes to drive performance among key customers
• Ensure timely order fulfillment and service delivery

4. Trade Activation Management

• Plan, propose, and execute promotional and tactical marketing activities
• Brief sales teams on ongoing promotions and ensure proper execution in the field
• Monitor performance of promotions and ensure alignment with objectives
• Conduct post-activity evaluations and reconcile promotional outcomes

5. Route-to-Market Excellence

• Ensure accurate and up-to-date customer data in company systems
• Optimize customer coverage by assigning the right customers to the right routes
• Maintain appropriate visit frequency to maximize sales efficiency and coverage
• Continuously improve route planning for better market penetration

Internal Working Relationships

With General Manager & National Sales Manager

• Maintain close and regular communication on sales performance and operational issues
• Provide timely updates and escalate key matters requiring attention
• Execute tasks and directives from senior management

With Sales Team

• Lead, coach, and mentor sales representatives
• Conduct field accompaniment to strengthen selling capabilities
• Monitor daily performance and provide continuous feedback

With Depot Managers

• Collaborate on stock planning, availability, and reconciliations
• Ensure adequate stock levels to support sales operations
• Support cash and stock reconciliation processes

With Finance & Logistics Teams

• Work closely to ensure accurate financial reconciliations
• Support stock management and timely depot replenishment
• Coordinate stock and financial reconciliation during and after promotions