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Product Marketing Manager job at Fido Uganda | Apply Now
Kampala, Uganda
Full Time
Are you looking for Management jobs in Uganda 2025 today? then you might be interested in Product Marketing Manager job at Fido Uganda
About the Organisation
Fido is a pioneering digital financial services company founded in 2015 and based in Accra, Ghana, with a mission to empower individuals and entrepreneurs by providing instant access to credit through an advanced mobile platform. Recognized for its innovative approach, Fido has served over 450,000 customers and disbursed more than 2 million credits, demonstrating its commitment to financial inclusion.
The company fosters a dynamic and inclusive work culture, emphasizing transparency, reliability, and fairness, and offers diverse job opportunities in technology, customer service, and finance with flexible arrangements. Licensed by the Bank of Ghana as a Tier 3 Microfinance Institution, Fido operates under strict regulatory oversight to ensure financial integrity.
Continuously evolving, Fido integrates cutting-edge technology to enhance user experience and accessibility, positioning itself as a leader in the digital banking sector. Guided by core values of being trustworthy, cool, and innovative, the company is dedicated to creating an inspiring brand that resonates with customers.
Through its corporate social responsibility initiatives, Fido contributes to economic empowerment and financial literacy in the communities it serves. For more information, visit their official website at gh.fido.money.
Fido Uganda is an African-based Fintech Company. Fido empowers individuals and entrepreneurs to take advantage of opportunities in Africa. We have been operating in Ghana since 2015, disbursing about 3 million credit facilities. Built on advanced technology that enables fast, easy access to financial services, our independent financial platform and unique machine-learning risk models make instant credit decisions – even for customers with no financial track record.
Job Title
Product Marketing Manager job at Fido Uganda
Fido Uganda
Job Description
Job Title: Product Marketing Manager
Organisation: Fido Uganda
Duty Station: Kampala, Uganda
Duties, Roles and Responsibilities
Campaign & Engagement Marketing
Plan and execute marketing campaigns (email, push notifications, in-app messaging) to improve customer onboarding, engagement, and retention.
Optimize the customer journey, ensuring smooth onboarding flows and re-engagement strategies for inactive users.
Run A/B tests and analyze performance to improve campaign effectiveness.
Product Messaging & Education
Develop clear, compelling messaging for new and existing products.
Continuously update and improve the Help Center, FAQs, and in-app educational content to ensure users can easily understand how to use Fido.
Work with customer support to identify common pain points and create self-serve product guides to reduce support tickets.
Go-To-Market (GTM) Execution
Plan and launch new product features and updates, ensuring all teams (marketing, sales, and customer support) are aligned.
Create product explainer content (landing pages, blog posts, app store descriptions) that clearly communicate how Fido’s products work.
Equip the sales and support teams with the right product marketing assets (one-pagers, FAQs, demo videos).
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
We’re looking for a Product Marketing Manager with 3+ years of experience to help us drive product adoption, engagement, and retention through clear messaging, targeted campaigns, and customer education.
This role is a mix of strategy and execution, where you’ll work closely with product, growth, and customer support teams to ensure customers understand and use our financial products effectively.
If you’re a strong communicator who loves crafting compelling messaging, running campaigns, and optimizing the customer journey, this role is for you!
Who you are
3+ years of experience in product marketing, growth marketing, or a similar role (preferably in fintech, SaaS, or consumer apps).
Strong storytelling & communication skills – ability to turn complex financial products into simple, engaging messaging.
Hands-on experience with email marketing, push notifications, and lifecycle marketing tools.
Experience managing customer education content (Help Center, FAQs, how-to guides).
Data-driven mindset – comfortable using analytics & insights to optimize campaigns.
Ability to work cross-functionally with product, marketing, sales, and customer support teams.
Experience with A/B testing, CRM tools (e.g., Braze, Iterable, HubSpot), and performance tracking is a plus.
How to Apply
All candidates who wish to join Fido in this capacity should apply online at the Apply Button below.
Deadline: 4th March 2025
