Related Jobs
%20(1).jpg)
.jpg)
.jpeg)
Related Jobs
Related Jobs
Share this Job
Full-time
Marketing Supervisor – Segments Job at Equity Bank Uganda Limited
Equity Bank Uganda Limited
Job Description
The holder of the position is responsible for supporting the banks segment customer value propositions strategy and develop marketing programs that directly benefit the banks customers in line with organizational goals and objectives whilst ensuring that the strategy is successfully generating and contributing to business growth and enhancing the brand image of the bank.
Duties, Roles and Responsibilities
- Develop, and execute a customer/result driven segment strategy in line with the overall business strategy to guide all the segment marketing activities for the Bank
- Manage the segment GTM strategies and tactical implementation of product initiatives, branding and awareness in all segments
- Support development of targeted segment product offering based on consumer profiles
- Support the segment heads in the promotion of the bank’s products and services
- Drive actionable consumer insights from research and inform new business cases for differentiated segment marketing strategies
- Analyze the Micro, Retail Personal, Retail SME, and corporate segments
- and identify unmet customer needs and determine differentiated value propositions
- Contribute to cross functional collaboration with marketing and business to develop communication campaigns and programs that drive awareness and utilization.
- Support the Commercial Division and other Bank functions through developing and executing segment marketing activities for sustainable business growth.
- Establish mechanisms to monitor and evaluate the effectiveness of the segment marketing strategy and milestones.
- Participate in the annual budgeting process and actively engage in the definition of the Equity Bank Uganda strategy
- Responsible for drafting Agency briefs related to the bank’s communication needs
- Manage the day-to-day Agency traffic sheet flow
- Take part in the ideation and conceptualization of all creative materials
- Hold Weekly agency status meetings
- Manage storage and archive of the bank’s creative assets to ensure real time availability
- Support in designing quick inhouse messaging as maybe required from time to time
- Prepare and seek approval of financial resources for Segment Marketing initiatives
- Effectively direct financial resources to deliver approved segment Marketing objectives
- Develop and implement periodic, mandatory, and standard reports on segment Marketing initiatives and value propositions
- Develop monthly performance reports for presentation to the Marketing Manager.
- Work with the Business Intelligence unit to continuously refine and enhance segment reports / templates
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your job application cover letter along with a detailed resume, copies of the relevant certificates and testimonials in a single PDF file format, quoting the respective Job title or Ref no. in the subject field to recruitment@equitybank.co.ug
Deadline: 3rd April 2026
Note:
Only shortlisted candidates will be contacted.
Equity Bank is an equal opportunity employer. We value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace.
Find application details and links on the AfriCareers Jobs Portal:
-
Click the Apply button below
-
New users: Select Create Profile and complete the Profile Creation Wizard
-
Existing users: Log in and update your profile if needed
-
Go to the "Jobs" tab
-
Read the detailed job description, Roles and Qualifications.
-
Submit your application via the jobs portal
-
Track progress under "My Applications" tab
Important Note: Some employers now hire directly on the AfriCareers New Jobs Portal — keep your profile updated so employers can easily view your CV and hire you instantly.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
