Marketing and Brand Officer job at Kray Microfinance Ltd | Apply Now

1. Marketing Execution & Coordination

• Implement marketing and communication plans aligned with Kray’s business strategy.

• Coordinate branch-level promotions, campaigns, and product activations to increase awareness and customer acquisition.

• Maintain a marketing calendar to ensure timely delivery of events and campaigns.

• Collaborate with Branch Managers and Product Leads to enhance product visibility and customer engagement.

• Prepare business proposals for marketing partnerships, sponsorships, and events for management review.

2. Brand Management

• Safeguard Kray’s brand identity and ensure consistent use of logos, colors, and messaging.

• Conduct regular brand audits across branches, social media pages, and marketing materials, and recommend improvements.

• Support the rollout of brand guidelines across all internal and external communication touchpoints.

• Develop creative concepts, visuals, and stories that reinforce Kray’s brand message — “Today, Tomorrow, Together.”

3. Digital Marketing & Communications

• Manage Kray’s social media presence — plan content, publish updates, engage followers, and monitor performance metrics.

• Support digital campaigns for key products such as Kabox Kusimu and 120 Days.

• Respond promptly and professionally to customer and stakeholder inquiries online.

• Create digital content (graphics, videos, posts) that highlights Kray’s products and community impact.

• Track digital trends and insights to improve Kray’s online engagement strategy.

4. Events, Promotions & Sponsorships

• Organize branding, booth setups, and promotional materials for corporate events, activations, and exhibitions.

• Ensure Kray’s branding is professional and visible at all sponsored or partnered events.

• Measure event performance by tracking new leads, conversions, and partnership engagements.

• Prepare post-event summaries and visual reports for management and partners.

5. Internal Collaboration & Reporting

• Work closely with Relationship Officers, Branch Managers, and Product Leads to align marketing efforts with sales targets.

• Share regular updates on campaign results, social media performance, and marketing insights.

• Maintain organized marketing records, reports, photos, and dashboards.

• Support internal brand culture through staff communication materials and updates.

6. Budget & Compliance

• Monitor marketing expenditures to ensure cost efficiency and adherence to approved budgets.

• Liaise with suppliers, printers, and media vendors while ensuring value for money.

• Ensure all marketing materials comply with Kray’s brand standards and ethical guidelines.