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Full-time
Lifecycle Growth Lead Job at M-KOPA
M-KOPA
Job Description
We’re actively recruiting a Lifecycle Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You’ll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.
- Own lifecycle outcomes at scale: Drive activation and retention metrics for 7M+ customers by designing segmentation frameworks and experimentation strategies, then executing them hands-on
- Rich experimentation playground: Run structured A/B tests annually with Africa’s most sophisticated fintech dataset
- Unique channel mix: Optimise across SMS, WhatsApp, push, and in-app for mobile-first African markets while coordinating with 30,000 field agents + 300 telesales agents
- Strategic execution: Design the segmentation frameworks and growth playbooks that guide lifecycle strategy, then personally build the campaigns that validate what works
- Revenue impact: Drive measurable revenue growth and improve unit economics through lifecycle optimisation – your experiments directly influence profitability and customer lifetime value
- Purpose-driven impact: Your retention campaigns contribute to products that have displaced 2.1M+ tonnes of CO₂ and connected 2.5M people to their first internet access
Duties, Roles and Responsibilities
- Own lifecycle growth outcomes: You’re accountable for activation, retention, and LTV metrics – driving revenue growth and improving unit economics. Lead growth initiatives end-to-end (strategy → experiment → scale): identify opportunities, form hypotheses, run structured experiments, build repeatable playbooks that scale across markets. Design segmentation frameworks that Product and Data teams use. Influence product priorities with customer insights. You combine product-led growth thinking with hands-on CRM execution to maximise customer profitability and lifetime value.
- Hands-on execution: Personally build automated customer journeys – onboarding sequences, activation campaigns, retention flows, churn prevention, win-back. Configure triggers, build segments, write copy, deploy campaigns across WhatsApp, SMS, push, and in-app channels. Run A/B tests with clear methodology. Analyse performance, iterate rapidly, scale winners.
- Partner cross-functionally: Work with Product, Data, Telesales, Operations, and Commercial teams.
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!
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