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Kampala, Uganda



December 7, 2023 at 2:00:00 PM

About the Organisation

Diageo plc is a British multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It is a major distributor of Scotch whisky and other spirits.

Job Title

Key Accounts Manager job at Diageo

Job Description

The role will require the incumbent to lead and manage value creating partnerships with key customers in the top end of the trade landscape, specifically TLA & RLA Customers. The role will also require cross functional working relationships across marketing, business support and supply community interfaces.

Duties and Responsibilities

Purpose of Role

  • To deliver breakthrough business performance on the Reserve category while building the equity and future value of the category lead by key brand(s).

  • To manage key customer partnership accounts to drive category growth and profitability through strong relationships and joint business planning.

  • To execute the Reserve strategy in the trade and that ensures that Reserve is firmly established as the pinnacle of aspiration for Spirits in Uganda.

  • To understand the motivations of individual trade partners and implement ROS drivers against this.

  • To ensure we beat Pernod Ricard & MH in the Luxury Drinks market but must also think bigger than this and be the leader of Luxury entertainment in Uganda.

Top Accountabilities

  • Implementation of strong Joint Customer Plans with key TLA & RLA customers ensuring joint value creation and delivery of business results.

  • Building strong relationships with TLA & RLA customers partners and working with customers to develop and execute activities against growth drivers in the Reserve strategy.

  • Driving the highest standards of execution for the brand(s) in the trade. Ensuring excellence in the execution of commercial activities, and in trade activations.

  • Building strong internal cross functional relationships with Marketing, Supply Chain and Business Support.

  • Support the implementation of capability and advocacy programs.

  • Be the key brand team consult for Marketing in developing and executing BTL activity to ensure brand objectives are met.

  • Representation of the brand(s) externally building passion, belief and pride amongst customers.

  • Creating a JUBP 12-month rolling demand plan, based on customer activity impacts, baseline numbers and predicted uplifts.

  • Leading, internal teams in understanding profit mix and the customer P&L and how this can be influenced.

  • Implementing activity against specific areas of the customer P&L that lead to improved and measurable customer profitability

  • Understanding the market and customer segmentation guideline and using this information to accurately categories all outlets within own area of responsibility.

  • Using outlet and account segmentation to inform commercial and marketing activity. Assisting and supporting the National Key Account Manager on key projects as required.

Qualifications and Competencies

Qualifications and Experience Required


  • Appropriate tertiary marketing qualification – degree / diploma.

  • Post graduate degree an advantage.

  • Computer literacy: Word, Excel, Power-point, MS Project

  • High cognitive ability.


  • Minimum of 3-4 years Account Management experience with previously demonstrated success within this environment.

  • Experience working with and successfully managing customer / strategic partner relationships.

  • Demonstrated success in a demanding, complex business environment.

Key Skills (minimum required level):

  • Understand the Commercial Opportunity

  • Develop Strategy and Plan execution.

  • Execute

  • Manage Performance

  • Measure and evaluate.

How to Apply

Are you interested? Click the "APPLY" button below to submit your application.



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