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Strategic Business Support

• Serve as strategic partner to the General Manager on business-critical initiatives and transformation projects
• Manage local business relationships (like MNOs, OEMs, Retention DFS) that are revenue drivers; Review partnership performance; And address operational partnership issues.

• Monitor marketing performance and ensure alignment with acquisition and retention objectives; Review marketing activities and ensure brand consistency across channels
• Lead market-wide business intelligence and analytics initiatives, developing comprehensive dashboards and KPI frameworks
• Drive data-driven decision making through advanced analytics, performance modeling, and predictive insights
• Provide interim senior leadership during transitions, organizational changes, or strategic pivots

Cross-Functional Operational Excellence & Performance Optimization

• Partner with department heads to design and implement comprehensive solutions for operational challenges and performance optimization
• Lead analytics and pricing optimization strategies to drive revenue management and business intelligence capabilities
• Lead regional implementation and monitoring of fraud prevention strategies in coordination with global Center of Excellence
• Optimize cross-functional processes and eliminate operational silos to enhance overall business performance

Project Leadership & Innovation Incubation

• Manage critical strategic projects including new product/financial services launches and market expansion initiatives
• Lead incubation and development of new business lines and revenue verticals for the local operations
• Own complex transformation projects and business innovation initiatives requiring senior-level stakeholder management
• Drive innovation strategy, new revenue stream development, and change management at the senior leadership level