Digital Marketing Brand Lead job at Protea Hotel | Apply Now

Duties and Responsibilities:

• Post daily media content for both Protea Skyz Hotel and Protea Hotel Kampala across all social media platforms, aligning with the hotel's marketing strategy.

• Oversee digital marketing efforts, including SEO, pay-per-click ads (Google Ads, social media ads), social media marketing, content marketing, traditional marketing, and marketing analytics for both hotels.

• Develop business marketing strategies for both hotels, incorporating both traditional and digital media.

• Maintain and promote the brand’s voice and presence across both digital and traditional media channels.

• Collaborate with the team to develop and execute marketing strategies on a monthly, quarterly, and annual basis for both hotels.

• Research the brands and ensure marketing efforts align with Marriott guidelines, standards, and Simba Group regulations.

• Conduct regular competitor analysis within the hotel industry in Kampala, East Africa, and Africa.

• Oversee traditional marketing channels such as print, radio, billboards, and television, ensuring monthly execution.

• Supervise media and graphics teams to ensure timely completion and approval of all tasks by the head of marketing.

• Strategize, brainstorm, and implement marketing plans monthly, quarterly, and annually for both hotels.

• Collaborate with hotel management weekly to gather insights and develop innovative marketing and branding strategies.

• Manage relationships and coordinate with other departments, such as sales, food & beverage, general managers, and brand leads.

• Coordinate partnerships and sponsorships for the hotels, in collaboration with the Head of Marketing and General Managers.

• Create weekly, monthly, and quarterly marketing reports for both hotels.