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Digital Community Management

• Manage daily interactions across all social media platforms.
• Respond to audience queries, comments, and messages promptly.
• Build strong, engaged, and loyal online communities.
• Moderate discussions to maintain brand safety.
• Implement and enforce community guidelines.

Content Creation & Publishing

• Create engaging digital content including:
• Social media posts
• Captions and storytelling
• Short-form videos
• Visual content concepts
• Work with designers and production teams to produce high-quality content.
• Maintain a consistent brand voice across platforms.
• Ensure timely publishing according to content calendars.

Digital Content Strategy Execution

• Support development and execution of content strategies.
• Align content with audience interests, brand objectives, and campaigns.
• Contribute creative ideas for digital campaigns and storytelling.
• Ensure content drives engagement and platform growth.
• Page Growth & Audience Development
• Implement strategies to grow followers organically.
• Increase audience engagement and interaction rates.
• Identify audience growth opportunities and trends.
• Support digital brand visibility initiatives.

Performance Monitoring & Reporting

• Track and analyze performance metrics including:
• Reach
• Engagement
• Follower growth
• Content performance
• Generate weekly and monthly performance reports.
• Use data insights to optimize content and engagement strategies.
• Digital Campaign Support
• Support execution of digital campaigns and activations.
• Amplify campaign reach through active community engagement.
• Coordinate campaign messaging across platforms.
• Trend Monitoring & Innovation
• Monitor digital trends, viral content, and platform updates.
• Recommend innovative approaches to enhance engagement.
• Stay updated on best practices in social media and digital marketing.

Cross-Functional Collaboration

• Work closely with:
• Content teams
• Production teams
• Marketing teams
• Commercial teams
• Ensure alignment between digital content and broader brand strategies.

Annual Key Performance Indicators (KPIs)

Community Growth – 20%

• Achieve ≥25% annual follower growth.
• Increase community size across assigned platforms.

Engagement Performance – 20%

• Maintain engagement rate above industry benchmarks.
• Increase interaction rates month-on-month.

Content Quality & Output – 15%

• Deliver high-quality content consistently.
• Maintain adherence to content calendar schedules.

Platform Responsiveness – 15%

• Maintain ≥95% response rate to audience interactions.
• Meet established response time SLAs.

Digital Campaign Support – 10%

• Successfully support campaign execution and amplification.
• Achieve campaign engagement targets.

Performance Reporting & Insights – 10%

• Deliver accurate, timely reports.
• Provide actionable insights for optimization.

Innovation & Growth Initiatives – 10%

• Propose at least 2 new engagement or growth initiatives annually.
• Implement innovative content ideas.