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About the Organisation
Data Analyst job at Nation Media Group | Apply Now
Kampala, Uganda
Nation Media Group (NMG) is East Africa’s leading independent media house, dedicated to informing, educating, and entertaining audiences through high-quality journalism and innovative media solutions that uphold democratic values and foster socio-economic development. With a proud legacy dating back to 1959, NMG has evolved from a single newspaper into a multimedia powerhouse operating across print, broadcast, and digital platforms in Kenya, Uganda, Tanzania, and Rwanda. Renowned for its editorial independence, credibility, and journalistic excellence, the Group has earned widespread recognition and numerous regional and international accolades.
NMG offers a dynamic and inclusive work culture that champions integrity, creativity, and continuous professional development, attracting top talent with opportunities for growth, competitive benefits, and hybrid work arrangements. At the heart of its business model lies a commitment to digital transformation and audience-centric content delivery, supported by data-driven strategies and cutting-edge technologies.
Guided by core values of trust, innovation, respect, and social responsibility, the Group actively engages in impactful CSR initiatives focused on education, health, youth empowerment, and environmental sustainability. As a media giant with an expansive reach and a loyal audience base, Nation Media Group continues to shape public discourse and influence change across the region. For more information, visit www.nationmedia.com.
Are you looking for data analytics jobs in Uganda 2025 today? then you might be interested in Data Analyst job at Nation Media Group
Full Time
Deadline:
7 Nov 2025
Job Title
Data Analyst job at Nation Media Group
Nation Media Group
Job Description
Job Title: Data Analyst
Organization: Nation Media Group
Duty Station: Kampala, Uganda
Reports to: GM- Commercial
Job Summary:
The Data Analyst supports the GM Commercial by collecting, analyzing, and interpreting data across the organization’s revenue platforms (TV, radio, print, digital, courier and others) to provide insights that drive revenue growth, customer and audience engagement and improve business performance. The role supports advertising, circulation, and marketing to provide actionable insights for the teams.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you believe that you are our ideal candidate, please submit your application, detailed CV and academic documents with a daytime telephone number as one PDF document, quoting the position you have applied for in the subject line by 7th November, 2025 to the HR Manager- NMGU, Monitor Publications Limited at the link below.
Deadline: 7th November 2025
NB: NMG Uganda is an equal opportunity employer and is committed to diversity and gender equality. Persons with disabilities are encouraged to apply. Any form of canvassing will lead to automatic disqualification
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How to Apply
Gather, clean, and manage data from multiple business systems including advertising sales, subscriptions, circulation, website analytics, and social media.
Maintain and update data dashboards that track commercial sector performance, audience engagement, sales performance, and marketing campaign ROI and brand equity, providing insights that guide marketing effectiveness.
Build dashboards that integrate marketing KPIs (awareness, engagement, conversions) with revenue and audience insights.
Ensure consistency and integrity of data across platforms and departments.
Analyze advertising and other NMGU revenue streams, pricing models, and inventory utilization to support revenue growth strategies.
Evaluate performance of commercial products across platforms (print pages, digital banners, broadcast content, sponsored content, social campaigns, courier and others).
Monitor advertising performance per sector, identify underperforming sectors and recommend corrective actions or new revenue opportunities.
Track client performance and sales team effectiveness through performance metrics and KPIs.
Identify key demographic trends, peak engagement periods and content preferences across print, broadcast and digital platforms.
Keep accurate calculation of commissions and incentives based on defined sales performance parameters.
Deliver daily market share reports and insights for internal stakeholders.
Ensure the advertising system is correctly configured to apply the approved rate cards, enabling accurate pricing logic and automatic rate application across Print, Digital, and Broadcast platforms.
Monitor audience demographics, reading patterns, and content consumption trends across print, broadcast and digital platforms.
Support marketing and editorial teams with insights that guide audience acquisition and retention strategies.
Conduct competitor and market analysis to benchmark performance and identify new commercial opportunities.
Measure ROI and audience impact of events, promotions, and activations.
Develop daily, weekly, monthly, and quarterly reports for the GM, Commercial and Management team.
Visualize key data findings through dashboards and presentations such as Power BI, Infogram etc.
Contribute data to business forecasts, pricing models, and performance reviews.
Partner with the sales, editorial, marketing, and finance teams to align data insights with business strategies.
Support digital teams in tracking campaign performance and audience engagement metrics.
Provide training to non-technical staff on interpreting and applying data insights effectively.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Academic: Bachelor’s degree in Statistics, Economics, Data Science, Business Analytics, or related field.
Experience: Minimum 3 years of experience in data analytics, preferably within publishing, media, advertising or a FMCG.
Strong proficiency in Microsoft Excel and visualization tools (Power BI, Infogram etc).
Experience with data querying tools (SQL, Python, or R).
Understanding of digital publishing metrics: impressions, reach, CPM, conversion rates, subscriber churn, and engagement.
Core Competences:
Strong analytical and problem-solving skills.
Excellent communication and storytelling skills with data.
High attention to detail and accuracy.
Commercial mindset with understanding of media business models (advertising, subscriptions, sponsored content).
Ability to work cross-functionally and manage multiple priorities.
Initiative and adaptability in a fast-paced, multi-platform environment.
