Business Development Associate – Marketing, Lead Generation & Branding job at Litarm Consults | Apply Now

Lead Generation & Funnel Support

• Execute digital campaigns that generate qualified leads for recruitment, manpower management, training, and business consulting services.

• Manage inbound leads and ensure timely handover to the sales team.

• Continuously optimize lead acquisition channels (social media, website, email, SEO, paid campaigns).

Digital Marketing Execution

• Manage day-to-day digital marketing activities: posting, scheduling, campaign setup, analytics tracking, and engagement.

• Maintain a consistent online presence aligned with brand guidelines.

Content Creation & Management

• Produce high-quality marketing content (posts, articles, videos, client success stories, email content).

• Ensure content supports brand positioning, drives engagement, and feeds the sales funnel.

Branding & Market Visibility

• Strengthen Litarms brand image across digital platforms and marketing materials.

• Support brand consistency in proposals, company profiles, presentations, and campaigns.

Analytics, Reporting & Improvement

• Track marketing KPIs, analyse campaign performance, and recommend improvements.

• Provide weekly reports on lead generation, campaign results, content performance, and branding activities.

Cross-Functional Collaboration

• Work with the Business Development Manager and Sales Associate to align marketing with sales objectives.

• Support marketing sales alignment to increase conversions and revenue.

Key Performance Indicators (KPIs)

• Number of qualified inbound leads generated weekly

• Social media reach, engagement, and follower growth

• Website traffic and lead conversion rate

• Content output and performance (views, engagement, shares)

• Campaign ROI (paid ads, email campaigns, boosts)

• Timeliness and accuracy of weekly reports

• Contribution to monthly and quarterly revenue targets (via lead quality)