Assistant Manager – Brand & Marketing job at CIC Insurance Group | Apply Now

1. Brand Management

• Maintain brand consistency across internal and external communication platforms.

• Conduct regular brand audits across CIC offices and social media platforms, and recommend improvements.

• Support the development and implementation of brand guidelines.

• Drive initiatives that enhance brand equity and improve public perception.

2. Strategic Planning & Implementation

• Assist in the planning and execution of marketing campaigns and initiatives.

• Collaborate with regional and branch teams to implement marketing strategies effectively.

• Maintain and manage a calendar of marketing events, ensuring CIC brand visibility across all platforms and engagements.

3. Brand Communication & Public Relations

• Manage press releases, media interviews, and PR opportunities to increase brand visibility.

• Respond to brand-related queries and stakeholder concerns across all digital and social media platforms.

• Build and sustain relationships with key media partners.

4. Marketing & Sponsorship Support

• Evaluate sponsorship proposals and recommend opportunities that align with CIC’s marketing objectives.

• Develop business cases for marketing partnerships, institutional forums, and sponsorships.

• Oversee branding, booth setups, and promotional materials at partner events.

5. Event Management & Promotions

• Plan and execute corporate events, exhibitions, sponsorships, and activations.

• Coordinate logistics, branding, and promotional activities to ensure strong brand presence at events.

• Track and report key event performance metrics such as ROI, partner engagement, and lead generation.

6. Internal Collaboration

• Act as the key point of contact for internal and external clients on social media channels.

• Work closely with Sales, Product, and Customer Service teams to align brand messaging with business goals.

• Ensure cross-functional teams are kept informed of ongoing brand campaigns.

7. Budgeting & Financial Oversight

• Develop and manage marketing and advertising budgets.

• Monitor campaign expenditures to ensure financial accountability and cost-effectiveness.

• Negotiate with media vendors to secure the best rates and maximize value for marketing spend.

8. Market Research & Strategic Insights

• Conduct audience research and analyze consumer behavior, media trends, and competitor strategies.

• Maintain strong relationships with media houses, print vendors, and event organizers.

• Work with the digital marketing team to develop engaging content aligned with brand strategy.

9. Reporting & Compliance

• Generate reports on marketing activities, brand performance, customer satisfaction, and market trends.

• Provide insights and recommendations based on marketing outcomes.

• Ensure all branding and marketing engagements comply with internal policies and ethical standards.