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About the Organisation
Trade Marketing & Distribution Representative job at Diageo – Uganda Breweries Limited | Apply Now
Uganda
Diageo PLC is a global leader in the alcoholic beverages industry, with a mission to celebrate life every day, everywhere, by providing consumers with high-quality products that bring people together. Renowned for its portfolio of iconic brands such as Johnnie Walker, Guinness, and Tanqueray, Diageo has built a stellar reputation for innovation, craftsmanship, and sustainability, earning recognition as a leader in its sector.
The company fosters a dynamic and inclusive work culture, valuing diversity, creativity, and collaboration, offering its employees opportunities for growth, development, and well-being through flexible work arrangements and comprehensive support. With a history dating back to 1997, Diageo evolved from the merger of several leading drinks companies and has since expanded its global presence, adapting to changing consumer preferences and trends.
Innovation is at the core of Diageo’s business model, from developing new products to utilizing advanced technologies, while focusing on sustainability through efforts such as reducing carbon emissions and promoting responsible drinking. With a strong global reach, Diageo operates in over 180 countries and continues to grow through strategic acquisitions and market expansion. The company’s core values—passion, integrity, and respect for people—guide its operations, while its commitment to corporate social responsibility (CSR) includes a focus on environmental sustainability, supporting local communities, and fostering inclusive economic development. For more information, visit www.diageo.com.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Trade Marketing & Distribution Representative job at Diageo – Uganda Breweries Limited
Full Time
Deadline:
26 Sept 2025
Job Title
Trade Marketing & Distribution Representative job at Diageo – Uganda Breweries Limited
Diageo – Uganda Breweries Limited
Job Description
Job Title: Trade Marketing & Distribution Representative
Company: Diageo – Uganda Breweries Limited
Location: Uganda (Portbell Brewery)
Job Type: Regular
Remote Work: Some flexibility available
About the Role
At Diageo, we’re driven by a purpose to celebrate life, every day, everywhere. As a Trade Marketing & Distribution Representative, you’ll play a key role in expanding our market presence and promoting our iconic brands across retail and wholesale channels in Uganda.
This role is focused on executing trade marketing strategies, managing distributor relationships, increasing brand visibility, and ensuring flawless retail execution in your assigned territory.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Ready to be part of something bigger?
End Date: September 26, 2025
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How to Apply
Market Coordination & Data Management
Ensure accurate, real-time data capture for depletion, outlet activity, distributor stock levels, and returnables using Diageo’s Distributor Management System (DMS).
Enforce 100% DMS usage by distributors for all core activities—sales, stock receipts, deliveries, activations, and stock-outs.
Contact & Coverage Management
Drive omni-channel engagement with outlets (physical visits, tele-sales, and digital interactions) to meet coverage and frequency targets.
Monitor and ensure optimal utilization and condition of all distribution tools.
Guarantee daily route coverage and execution by the distributor’s team (VSMs), including journey plans, route audits, loading accuracy, and outlet visit compliance.
Grow the outlet universe, maintain 100% effective coverage, and achieve a minimum 80% strike rate on contact points.
Distributor & Trade Management
Align UBL's market strategy with distributor execution plans.
Co-develop and monitor annual Distributor Business Plans.
Lead regular performance reviews with distributors (morning clinics, weekly and monthly meetings).
Manage and track trade assets (e.g., coolers, bulk units) across the territory with proper deployment, maintenance, and contract documentation.
Conduct at least 3 nocturnal trade visits weekly to assess night trade visibility and performance.
Achieve territory sales targets by outlet and distribution channel.
People Development & Capability Building
Train and support distributor sales teams (VSMs) and retail staff to meet QDVPP standards (Quality, Distribution, Visibility, Pricing, and Promotion).
Deliver the VSM Academy training curriculum and brand immersions for trade stakeholders.
Perform ad hoc VSM route accompaniments and audits to ensure effective journey plan execution.
Trade Marketing & Promotions
Execute promotions and trade activities across retail and stockist channels according to brand guidelines.
Brief distributor teams (VSMs) and outlets on-time and in full (OTIF) on all UBL campaigns and initiatives.
Ensure all promotional materials (POS, assets, branding) are well-placed, up-to-date, and recorded accurately in the DMS.
Compliance & General Duties
Maintain a safe working environment in accordance with company policies.
Adhere to all Diageo business guidelines and ethical standards.
Undertake any other responsibilities as assigned by management.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Criteria | Requirement |
Education | Degree in Business, Marketing, Sales, or related field |
Experience | Minimum 2 years in a sales, distribution, or trade marketing role |
Systems Proficiency | Familiarity with digital tools, route planning, and sales tracking systems |
Additional Attributes | Strong interpersonal skills, ability to work independently, flexible to travel and conduct nocturnal visits |
Why Join Us?
At Diageo, we don’t just sell products—we build moments of celebration and connection. You’ll work in a fast-paced environment that encourages innovation, supports professional development, and promotes a culture of inclusivity and respect.
We offer:
Opportunities for growth and career advancement
Training and mentorship programs
Flexible working arrangements to support your wellbeing
Diversity & Inclusion
We’re committed to creating a truly inclusive environment where everyone feels welcome, valued, and empowered to contribute their best. We celebrate differences in gender, age, race, ability, sexual orientation, social background, and perspectives.
