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About the Organisation
Shopper Manager job at Diageo – Uganda Breweries Ltd (UBL) | Apply Now
Diageo PLC is a global leader in the alcoholic beverages industry, with a mission to celebrate life every day, everywhere, by providing consumers with high-quality products that bring people together. Renowned for its portfolio of iconic brands such as Johnnie Walker, Guinness, and Tanqueray, Diageo has built a stellar reputation for innovation, craftsmanship, and sustainability, earning recognition as a leader in its sector.
The company fosters a dynamic and inclusive work culture, valuing diversity, creativity, and collaboration, offering its employees opportunities for growth, development, and well-being through flexible work arrangements and comprehensive support. With a history dating back to 1997, Diageo evolved from the merger of several leading drinks companies and has since expanded its global presence, adapting to changing consumer preferences and trends.
Innovation is at the core of Diageo’s business model, from developing new products to utilizing advanced technologies, while focusing on sustainability through efforts such as reducing carbon emissions and promoting responsible drinking. With a strong global reach, Diageo operates in over 180 countries and continues to grow through strategic acquisitions and market expansion. The company’s core values—passion, integrity, and respect for people—guide its operations, while its commitment to corporate social responsibility (CSR) includes a focus on environmental sustainability, supporting local communities, and fostering inclusive economic development. For more information, visit www.diageo.com.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Shopper Manager job at Diageo – Uganda Breweries Ltd (UBL)
Full Time
Deadline:
18 Sept 2025
Job Title
Shopper Manager job at Diageo – Uganda Breweries Ltd (UBL)
Diageo – Uganda Breweries Ltd (UBL)
Job Description
Job Title: Shopper Manager
Company: Diageo – Uganda Breweries Ltd (UBL)
Location: Uganda
About the Role
Uganda Breweries Ltd (UBL), a Diageo company, is seeking a dynamic and commercially savvy Shopper Manager to join our Marketing team. This role is central to developing and executing shopper marketing growth drivers across brands and categories to enhance consumer engagement, increase market share, and drive sustainable brand equity.
The ideal candidate will bring together commercial, consumer, and customer insights to develop impactful below-the-line (BTL) marketing strategies that work across the entire path to purchase — not just the moment of choice.
About Uganda Breweries Ltd
UBL is Uganda’s leading adult beverage company, home to an iconic portfolio of beer and spirits brands. We are driven by the development of great people and brands, operating with passion and integrity across Uganda and the Great Lakes Region.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Application Deadline: Please refer to the official Diageo job portal.
To Apply:
CLICK THE APPLY BUTTTON BELOW TO SEE DETAILS & APPLY
This is your opportunity to work with one of the most admired companies globally, shaping how consumers experience and engage with iconic brands.
End Date: September 18, 2025
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How to Apply
Lead the development of shopper growth drivers that are scalable and channel-ready across all Diageo brands, including innovations.
Collaborate cross-functionally with Brand, Innovation, Sales, Finance, and Field Teams to input into Joint Up Business Planning (JUBP) and Joint Customer Plans (JCP).
Translate BTL marketing concepts into actionable and effective in-market activities.
Identify regional sales gaps and propose targeted interventions.
Lead the planning, execution, and evaluation of BTL activities ensuring alignment with trade strategies and customer insights.
Manage cross-functional teams and agencies to deliver industry-leading shopper marketing tools and toolkits.
Own the shopper marketing budget for creation, agency selection, and ensure project delivery on time and within budget.
Support Monitoring & Evaluation (M&E) in collaboration with Consumer Planning & Analysis, Finance, and Brand Teams.
Deliver clear briefings to field teams and internal stakeholders to ensure consistent program execution.
Drive continuous improvement through insights, competitor analysis, and shopper behavior trends.
Bachelor's degree in Business, Marketing, or a related field.
At least 4+ years of experience in commercial or marketing roles within FMCG or a related industry.
Minimum 3 years of hands-on experience in brand marketing or sales roles.
Strong understanding of the Ugandan beer and spirits market.
Demonstrated leadership, team management, and stakeholder influencing abilities.
Proven ability to develop and execute shopper marketing or BTL strategies.
Excellent project management and budget ownership skills.
Proficient in Microsoft Office and data analysis tools.
Core Competencies
Commercial acumen and strategic thinking
Excellent communication and interpersonal skills
Strong influencing and negotiation abilities
Competitive intelligence and insight-driven decision-making
Effective measurement and evaluation of marketing activities

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