Senior Category Development Manager job at Diageo (Nile Breweries) | Apply Now

Commercial Planning

• Develop Trade Strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of shopper needs & motivations, revenue growth management and category growth drivers.

Trade and category strategy

• Execution standards: price, share, distribution

• Plan & develop growth drivers

• Category management and outlet segmentation

Channel Development

• Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan.

• Transforming consumer and shoppers’ relationships with our category through the creation and implementation of compelling shopper-based growth drivers

• The role will develop the understanding, insights and implications enabling Shopper Marketing to create growth drivers that deliver category growth and Diageo share disproportionately by changing shopper/consumers’ attitudes and behavior.

• Driving a culture of Customer Collaboration based on a deep understanding of our shared consumers and shoppers

• The Role is customer facing and an indispensable business partner to the Customer Marketers and KAMs assigned to the customer (s) within their remit.

Manage performance

• Lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy.

• Own the executional standards within my market and include those in Commercial Scorecard reviews with the commercial team. Key being closing gaps on share, pricing, distribution and visibility. Ensure that all plans and projects agreed on during commercial planning are realized. Provide all the right input to deliver great reviews and work closely with commercial operations and performance teams to set up the routines to review and accelerate/correct performance.

• A best practice Learning Plan is in place for every growth driver within the Shopper Planner’s remit including concept testing to maximize effectiveness at the point of purchase, measuring the impact of the activity on consumer/shopper behavior and identifying opportunities for improvement with the customers within their remit.

• Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion.

• Watch and beat the competition: Own and carry out data analysis e.g. retail audit, scanned/till point, Internal Salesforce effectiveness data, customer data and ex-factory data, for various retail channels. Translate shopper- and consumer trends into tangible in store propositions.

• Shape the future – externally attentive

• Work with research agencies and the commercial team to refresh and contribute to the UBL knowledge and insight vault:

• Market and competitor knowledge

• Brand and category knowledge

• Customer/retailer understanding

• Shopper understanding and insights

• Channel dynamics

• Inspiring leaders and stakeholders

• We will challenge thinking internally with our stakeholders and externally with our agencies and achieve breakthrough results by working with and through other people.

Building Talent and Teams

• Customer Marketing and Sales leadership see the role as an indispensable partner

• The role operates as a high performing team characterized by a bias for action; understanding and insight only create value through implementation.

• Leadership Responsibilities:

• Be authentic: consistency in own behavior, treat others fairly, show courage in the face of opposition, adapt to changing business needs and work with integrity:

• Consistently deliver great performance be action oriented, set priorities, drive for results and create collaborative relationships

• Connect to the Diageo purpose: reinforce the Diageo values, generate excitement and passion about our brands and take personal responsibility for brand quality

• Find solutions: creativity & decision quality, problem solving & process management and demonstrates commercial acumen

• Grow yourself; builds self-awareness and listens, learns from both experiences of success and failure, constantly works for self-improvement and proactively seeks feedback from others.