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Full-time
Senior Brand Manager - Spirits Job at Diageo
Diageo
Job Description
The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This role involves full ownership of the Marketing Business Plan (MBP), covering everything from planning and budgeting to execution and performance tracking.
Duties, Roles and Responsibilities
- Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.
- Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape
- Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization
- Develop and lead the annual MBP aligned to business objectives
- Define brand growth targets (volume, revenue, market share)
- Identify key consumer segments and growth opportunities
- Manage and optimize A&P (Advertising & Promotion) budgets
- Track, analyze, and report MBP performance against critical metrics
- Adjust strategies based on in-market performance and insights
- Define and maintain brand positioning and identity
- Build long-term brand equity and differentiation
- Lead innovat
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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