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Sales Manager job at Nile Breweries Limited | Apply Now
Mbarara, Uganda
Full Time
Are you looking for Sales jobs in Uganda 2025 today? then you might be interested in Sales Manager job at Nile Breweries Limited
About the Organisation
Nile Breweries Limited (NBL), established in 1951 by businessmen associated with the construction of the Owen Falls Dam, has grown into Uganda's leading beer manufacturer, boasting a 59% market share and an annual production capacity of 2.45 million hectolitres from its breweries in Jinja and Mbarara. The company's purpose is to "Dream Big to create a future with more Cheers," aiming to serve up new ways to meet life's moments and make a meaningful impact in communities and the world.
NBL has earned recognition for its commitment to sustainability, notably winning the National Environmental Management Authority (NEMA) Award in 2012 for excellence in environmental protection. The company fosters a collaborative and inclusive work culture, offering employees opportunities for growth and development within the global AB InBev family. With a workforce of over 500 employees, NBL provides various job opportunities, which are regularly updated on their official website.
Innovation is central to NBL's business model, exemplified by the introduction of Eagle Lager in 2002, a sorghum-based beer crafted from local grains predominantly grown by smallholder Ugandan farmers. The company's core values emphasize quality, responsibility, and community engagement. NBL actively participates in corporate social responsibility initiatives, including supporting over 10,000 local farmers to grow and supply barley to its maltings plant and implementing sustainability goals aimed at holistic environmental and social impact. For more information, visit their official website at www.nilebreweries.com.
Job Title
Sales Manager job at Nile Breweries Limited
Nile Breweries Limited
Job Description
Job Title: Sales Manager
Organisation: Nile Breweries Limited
Duty Station: Mbarara, Uganda
Duties, Roles and Responsibilities
Opportunity Assessment including Market potential study, customer service analysis, and in-trade execution.
Resourcing and allocation of sales representatives.
Sales Planning and Execution: development of Quarterly / Monthly Sales Plan, Volume and market share gaps and trends, in-trade audits, implementation of Promotions, customer negotiations and consolidation of competitor activities.
Financial control in line with channel requirements.
Information Systems fully utilized and maintained in line with Company Information Protection Policy.
Sales measurement including Rep KPI progress monitoring, Consumable and non-consumable assets control and Post evaluations conducted.
Marketplace competitiveness: Customer service ethos and relationships, development, and management of corporate image.
Sales Administration: Sales Rep reports analyzed for action and Weekly / monthly reports compiled.
Performance Management implementation and employees (subordinates) development.
Qualifications, Education and Competencies
A minimum of a university degree in Sales, Marketing, Business Administration, or a related field.
At least 2–3 years of proven experience in a sales or territory management role, preferably within the FMCG industry.
Must possess a valid drivers’ license with a clean driving record.
Familiarity with the FMCG Industry.
Proficient in MS Office Suite (Excel, PowerPoint, Word) and experience with CRM or sales tracking systems.
Familiarity with trade marketing principles and in-trade execution best practices.
Strong understanding of financial metrics related to sales (e.g., ROI, revenue growth, margin management).
Key Attributes and Competencies:
Good communication skills, both verbal and written.
Goal driven and assertive.
Good self-management skills.
Consulting / Negotiating skills.
Excellent leadership, managerial and supervisory skills in a role that requires continuous creativity and innovation.
Excellent interpersonal and presentation skills.
How to Apply
All interested candidates who meet the above specifications should apply at the APPLY Button below.
Deadline: 28th May 2025