Sales and Marketing Manager job at Ruko Establishment Milk Factory | Apply Now

Sales Strategy & Execution

• Develop and implement sales plans to achieve monthly, quarterly, and annual revenue targets

• Set and monitor performance targets for sales teams, distributors, and retail partners

• Use SAP ERP to track sales orders, customer accounts, receivables, and product movement

Data-Driven Sales Management

• Utilize GIS mapping to visualize customer distribution, identify underserved regions, and optimize route-to-market strategies

• Analyze sales data to identify trends, forecast demand, and adjust strategies in real time

• Generate dashboards and performance reports using SAP and CRM tools to support executive decision-making

Marketing & Brand Development

• Design and execute integrated marketing campaigns across digital, print, and in-store channels

• Monitor campaign performance using analytics tools and adjust messaging based on engagement metrics

• Oversee product launches, promotions, and seasonal marketing strategies

Market Intelligence & Customer Insights

• Conduct regular market research to track competitor activity, pricing trends, and consumer behavior

• Use customer feedback and sales data to refine product positioning and promotional tactics

• Segment customers based on purchasing behavior and tailor outreach accordingly

Channel & Territory Management

• Expand distribution networks across urban and rural markets using data-backed territory planning

• Coordinate with logistics and production teams to ensure product availability and timely delivery

• Monitor channel performance and optimize inventory allocation based on demand forecasts

Team Leadership & Collaboration

• Lead and mentor the sales and marketing team, setting clear KPIs and development goals

• Collaborate with finance, production, and quality assurance teams to align commercial strategies with operational capacity

• Conduct regular performance reviews and training sessions to build a high-performing team