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About the Organisation
Ruko Establishments Limited is a Ugandan Company with the mission of Nourishing lives through innovative dairy solutions, exceptional quality, outstanding customer service, and sustainable practices that benefit our communities and the environment. At Ruko Establishments Ltd, we are committed to providing high-quality dairy products that nourish families throughout Uganda and beyond. Our commitment to excellence remains unwavering as we continue to process and supply premium milk products. Our journey began with a passion for providing nutritious milk products, and over the years, with expansion to include distribution partnerships in neighboring countries like Tanzania, Kenya, Rwanda and South Sudan.
Sales and Marketing Manager job at Ruko Establishment Milk Factory | Apply Now
Kiruhura, Uganda
Are you looking for Marketing and Sales jobs in Uganda 2025 today? then you might be interested in Sales and Marketing Manager job at Ruko Establishment Milk Factory
Full Time
Deadline:
18 Oct 2025
Job Title
Sales and Marketing Manager job at Ruko Establishment Milk Factory
Ruko Establishment Milk Factory
Job Description
Job Title: Sales and Marketing Manager
Organisation: Ruko Establishment Milk Factory
Duty Station: Kiruhura, Uganda
Job Summary:
The Sales and Marketing Manager is responsible for driving revenue growth, brand visibility, and market expansion for the plant’s dairy products—including UHT milk, yoghurt, ice cream, and butter. This role leads the development and execution of strategic sales and marketing plans, manages key customer relationships, and leverages digital tools such as GIS mapping, SAP ERP, and CRM platforms to optimize sales operations, monitor performance, and guide data-driven decisions.
The ideal candidate will combine commercial expertise with digital fluency, deep knowledge of Uganda’s FMCG landscape, and a passion for building trusted dairy brands through measurable impact.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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How to Apply
Sales Strategy & Execution
Develop and implement sales plans to achieve monthly, quarterly, and annual revenue targets
Set and monitor performance targets for sales teams, distributors, and retail partners
Use SAP ERP to track sales orders, customer accounts, receivables, and product movement
Data-Driven Sales Management
Utilize GIS mapping to visualize customer distribution, identify underserved regions, and optimize route-to-market strategies
Analyze sales data to identify trends, forecast demand, and adjust strategies in real time
Generate dashboards and performance reports using SAP and CRM tools to support executive decision-making
Marketing & Brand Development
Design and execute integrated marketing campaigns across digital, print, and in-store channels
Monitor campaign performance using analytics tools and adjust messaging based on engagement metrics
Oversee product launches, promotions, and seasonal marketing strategies
Market Intelligence & Customer Insights
Conduct regular market research to track competitor activity, pricing trends, and consumer behavior
Use customer feedback and sales data to refine product positioning and promotional tactics
Segment customers based on purchasing behavior and tailor outreach accordingly
Channel & Territory Management
Expand distribution networks across urban and rural markets using data-backed territory planning
Coordinate with logistics and production teams to ensure product availability and timely delivery
Monitor channel performance and optimize inventory allocation based on demand forecasts
Team Leadership & Collaboration
Lead and mentor the sales and marketing team, setting clear KPIs and development goals
Collaborate with finance, production, and quality assurance teams to align commercial strategies with operational capacity
Conduct regular performance reviews and training sessions to build a high-performing team
SERVICES
COMMERCIAL
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INDUSTRIAL
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RESIDENTIAL
Bachelor’s degree in marketing, Business Administration, or related field
Minimum 5–7 years in FMCG sales and marketing, preferably in dairy or food processing
Hands-on experience with SAP ERP, GIS mapping tools, CRM platforms, and data analytics
Strong understanding of Ugandan retail and distribution channels
Strong ability to interpret data, forecast trends, and make strategic decisions
Proven ability to lead teams and manage cross-functional collaboration
