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Customer Acquisition & Sales

• Identify and onboard high-potential merchants aligned to revenue targets
• Build and manage a structured pipeline based on expected transaction value
• Negotiate and close commercial agreements in line with company policies
• Achieve or exceed monthly, quarterly, and annual sales targets

Market Research & Prospecting

• Conduct market research to identify new sectors, opportunities, and customer needs
• Continuously prospect through field visits, networking, referrals, and partnerships
• Analyse competitor offerings and pricing to inform sales strategy
• Provide market intelligence and insights to management

Merchant Activation & Usage

• Drive first transaction within defined timelines (48-72 hours)
• Ensure full merchant setup and onboarding
• Convert inactive merchants into active transacting users
• Track and improve merchant activation rates

Relationship Management & Retention

• Own and manage a portfolio of merchants
• Maintain regular engagement and follow-ups
• Act as the primary point of contact for merchants
• Resolve merchant issues through internal coordination

Revenue Growth & Account Expansion

• Drive transaction growth (TPV) per merchant
• Upsell and cross-sell relevant products and services
• Identify sector-based growth opportunities
• Increase merchant contribution to overall revenue

Reporting & Performance Tracking

• Maintain accurate CRM pipeline and reporting
• Provide weekly insights on performance and blockers
• Track activation, retention, and revenue metrics
• Ensure data accuracy and timely reporting

Collaboration & Teamwork

• Work closely with product, operations, and marketing teams
• Escalate and follow through on critical issues affecting merchants
• Provide feedback on product improvements and customer needs

Key Performance Indicators (KPIs)

• Activation Rate (%)
• Active Merchant Rate (%)
• Average TPV per Merchant
• Revenue per Merchant
• Merchant Retention Rate
• Pipeline Conversion Rate
• Time to First Transaction
• Number of High-Value Merchants Acquired