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About the Organisation
Product Growth Lead job at M-KOPA | Apply Now
Kampala, Uganda
M-KOPA, established in 2010, is a London-based fintech company operating in Kenya, Uganda, Nigeria, Ghana, and South Africa. Its mission is to provide affordable access to essential products and services through innovative financing models, combining digital micropayments with GSM connectivity. M-KOPA has earned recognition for its impact, including being listed in the Financial Times' "Africa's Fastest Growing Companies" rankings in 2022, 2023, and 2024, and being named in the TIME100 Most Influential Companies list in 2023 and 2024.
The company fosters a dynamic work culture that emphasizes innovation and employee growth, offering opportunities across various departments. As of 2024, M-KOPA has extended over $1.5 billion in credit to more than 5 million customers and employs over 3,000 staff members, with 30,000 sales agents across its markets. Its business model focuses on accessible financing for smartphones and digital services, utilizing daily repayment plans that align with customers' income patterns. M-KOPA's core values include customer-centricity, innovation, and financial inclusion.
The company actively engages in corporate social responsibility initiatives aimed at empowering underserved communities. For more information, visit their official website at www.m-kopa.com.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Product Growth Lead job at M-KOPA
Full Time
Deadline:
10 Dec 2025
Job Title
Product Growth Lead job at M-KOPA
M-KOPA
Job Description
Job Title: Product Growth Lead
Organisation: M-KOPA
Duty Station: Kampala, Uganda
Job Summary: We’re actively recruiting a Product Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You’ll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.
This role blends strategy with hands-on execution. You’ll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself – from on boarding sequences to retention campaigns to churn prevention. You’ll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.
Your mission: make every campaign smarter, faster, and more profitable than the last.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!
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How to Apply
Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze – you’ll be hands-on building triggered campaigns and segmentation workflows
Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing – ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
You’re a hands-on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.
Required Experience:
5+ years in lifecycle marketing, CRM, or product-led growth roles – ideally at a fintech, mobile money provider, subscription company, or PAYG business
Hands-on CRM/lifecycle execution: You’ve built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable – you own the execution, not just the strategy
Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You’ve integrated digital campaigns with field sales teams or call centres
Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks
Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights
Cross-functional collaboration: You’ve worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions
