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Media Supervisor Job at Movit Products Limited
Movit Products Limited
Job Description
The Media Supervisor will be responsible for overseeing and implementing the Media marketing strategy across multiple beauty and personal care brands. This position requires strong leadership and Media expertise to manage day-to-day operations, execution, and performance of Media campaigns.
Duties, Roles and Responsibilities
- Collaborate with senior management to define the Media marketing strategy and goals for each brand.
- Develop and implement multi-channel Media marketing plans across social media, SEO, paid media, email, and influencer marketing.
- Ensure Media strategies align with each brand’s unique identity and business objectives.
- Stay informed on emerging Media marketing trends and apply best practices to campaigns.
- Lead a team of Media Executives, providing direction and setting performance goals.
- Mentor and coach the team, fostering a collaborative and growth-oriented work culture.
- Conduct regular performance reviews and provide actionable feedback to drive individual and team performance.
- Allocate resources and manage workflows to ensure efficient task completion.
- Manage team development by identifying training needs and offering professional growth opportunities.
- Oversee the creation, launch, and management of Media marketing campaigns, ensuring they are delivered on time and within budget.
- Monitor ongoing campaigns to assess performance, making necessary adjustments to optimize results.
- Implement A/B testing and other techniques to improve campaign performance.
- Manage budgets across Media channels and ensure that campaigns deliver the best possible ROI.
- Ensure proper tracking and reporting of all campaigns and performance metrics.
- Work closely with the creative team to develop engaging Media assets (ads, videos, social media content) that align with brand guidelines.
- Coordinate with category and trade marketing teams to align Media marketing efforts with product launches, promotions, and seasonal initiatives.
- Collaborate with the content team to ensure that website copy, blog posts, and other Media materials resonate with target audiences.
- Partner with the PR and influencer teams to execute campaigns that leverage influencers and social media partnerships effectively.
- Develop and present detailed reports on campaign performance, with actionable insights and recommendations for optimization.
- Analyse key Media marketing KPIs such as traffic, conversion rates, cost-per-acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
- Regularly track industry trends and competitors’ Media strategies, identifying opportunities for innovation or improvement.
- Utilize Media tools (Google Analytics, social media insights, email marketing platforms, etc.) to gather data and inform decisions.
- Report on overall Media performance to senior management, ensuring that all Media marketing efforts contribute to the company's broader business goals.
- Monitor and control the allocated budget.
- Identify risk due to change in channel or competitive landscape.
- Ensure regulatory compliance in execution of duties in the country.
- Ensure Adherence to Movit Group and In Country Policies and Procedures
- Prepare and submit monthly reports.
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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