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Strategic Planning of Digital & Media Strategy

• Collaborate with marketing and advertising teams to develop media plans aligned with the company’s overall marketing strategy.
• Select appropriate media channels (TV, radio, print, digital, social media) to maximize campaign effectiveness.
• Stay updated on industry trends, consumer behavior, and competitor activities to inform digital & media strategies.
• Scan the media & digital landscape to identify emerging opportunities and innovations.
• Identify press opportunities based on evolving market and business issues.

Campaign Execution & Project Management

• Oversee the implementation of media & dgital campaigns, including ad placement, scheduling, and creative asset delivery.
• Monitor campaign progress and make real-time adjustments to optimize performance.
• Work closely with the creative team to ensure messaging aligns with brand objectives.
• Promote additional campaigns and initiatives to support new product launches.
• Facilitate press conferences, media briefings, and public communications activities.

Media & Digital Buying

• Negotiate with media vendors and agencies to secure optimal rates and placements.
• Ensure all media buying activities remain within the approved budget.
• Manage and track media budgets, ensuring efficient allocation of resources.
• Prepare and present regular reports on budget utilization and cost efficiency.

Performance Analysis & Reporting

• Analyze campaign performance using KPIs such as reach, engagement, and conversion rates.
• Monitor all campaigns and provide data-driven insights for optimization.
• Prepare detailed reports highlighting campaign effectiveness, successes, and improvement areas.
• Use insights to continuously refine media strategies and execution approaches.

Quality Management

• Ensure all digital and media campaigns comply with brand guidelines, quality standards, and regulatory requirements before launch.
• Implement quality control checks across campaign planning, media buying, execution, and reporting to ensure accuracy and consistency.
• Monitor key quality KPIs such as campaign accuracy, on-time delivery, data integrity, and error/rework rates.
• Conduct post-campaign reviews to identify performance gaps, lessons learned, and opportunities for improvement.
• Drive continuous improvement by standardizing processes, updating SOPs, and applying insights to enhance future campaign effectiveness.

Financial Management

• Creating and managing budgets for various marketing campaigns and initiatives which involves estimating costs for media buying, creative production, talent fees, and other expenses associated with advertising activities.
• Controlling costs is essential to ensure that advertising and media activities stay within budgetary constraints.
• Analyzing the return on investment (ROI) of their campaigns to evaluate their effectiveness and justify future spending decisions.
• Participating in negotiating contracts with various media vendors, including publishers, broadcasters, and digital platforms, to secure favorable terms and pricing for advertising placements.
• Forecasting and long-term planning to anticipate future advertising needs and allocate resources accordingly.

Risk and Compliance

• Ensuring all advertising campaigns and media & digital activities comply with relevant laws, regulations, and industry standards.
• Conduct risk assessments of media & digital campaigns to identify potential legal, financial, and reputational risks through developing strategies to mitigate these risks while maximizing the effectiveness of campaigns.
• Collaborating with legal and compliance teams, the manager will develop and implement advertising and media policies and procedures to ensure compliance with regulations and mitigate risks.
• Monitoring advertising and media activities to detect any non-compliance or potential risks.
• Staying informed about developments in advertising regulations, media trends, and industry best practices is crucial.