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About the Organisation
Marketing Lead job at Airtel Uganda | Apply Now
Uganda
Airtel Uganda is a leading telecommunications company committed to providing affordable and innovative mobile services that connect people across Uganda and beyond. With a mission to enrich lives and empower individuals and businesses through accessible mobile technology, Airtel Uganda has earned a strong reputation for its high-quality service delivery and customer-centric approach. Known for its dynamic work culture, Airtel Uganda fosters an inclusive environment that values diversity, creativity, and professional growth, making it an attractive employer for individuals seeking a challenging yet rewarding career.
The company offers various job opportunities and flexible work arrangements, emphasizing the importance of work-life balance and career development. Since its inception, Airtel Uganda has continually evolved, expanding its mobile and digital services to meet the growing needs of the Ugandan market. The companyâs business model focuses on providing affordable voice, data, and mobile money services, positioning Airtel Uganda as a key player in the regionâs telecommunications sector. With a broad customer base and extensive network reach, Airtel Uganda serves millions of subscribers across the country and is recognized as one of the largest telecom providers in Uganda.
Airtel Ugandaâs core values of integrity, customer commitment, and innovation guide its operations, while its CSR initiatives focus on education, health, and environmental sustainability. For more information, visit www.airtel.co.ug.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Marketing Lead job at Airtel Uganda
Full Time
Deadline:
30 Jun 2025
Job Title
Marketing Lead job at Airtel Uganda
Airtel Uganda
Job Description
Marketing Lead
Company: Airtel Uganda
Location: Uganda
Job Summary
Airtel Uganda is seeking a dynamic and experienced Marketing Lead to drive strategic initiatives within our Home Broadband (HBB) business segment. This role will play a pivotal part in pricing, go-to-market strategy, product customization, and revenue growth while ensuring exceptional customer lifecycle management.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
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Apply Before 30/06/2025, 13:52
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How to Apply
Implement pricing strategies for home broadband devices and tariff plans in line with business principles.
Evaluate device pricing and commission proposals to ensure profitability and avoid negative margins.
Ensure timely and customized product configurations, including case and box branding, firmware, Web UI, user guides, and kinetic instructions.
Design tariff plans focused on increasing Average Revenue Per User (ARPU), customer base, or both.
Launch new devices and tariff plans within two weeks of approval, with clear customer communication.
Develop and execute comprehensive go-to-market (GTM) plans, including updates to product catalogues and recharge channel parity (USSD, app, web).
Prepare concise communication briefs outlining product USPs to support the sales pitch.
Conduct weekly post-launch performance analysis for the first month, followed by bi-monthly reports.
Track and report weekly subscription trends, device activations, and promotional usage.
Maintain monthly activation reports by channel, including exception tracking for technical or process issues.
Generate exception reports for unauthorized customer plan subscriptions.
Reconcile revenue data with actual subscription records.
Manage customer lifecycle and ensure delivery of a seamless broadband experience.
Lead project tracking and implementation for all new home broadband services.
Oversee the launch and management of new services aligned with business goals.
SERVICES
COMMERCIAL
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INDUSTRIAL
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RESIDENTIAL
Bachelorâs degree in Marketing, Business Administration, Economics, Accounting, or a related field.
MBA or relevant professional certifications are a plus.
Minimum of 10 yearsâ experience, with at least 5 years in a senior marketing role in FMCG or Telecom sectors.
Background in finance or IT is advantageous.
Strong interpersonal skills and ability to lead and collaborate across teams.
Advanced analytical skills, especially in Microsoft Excel.
Proven problem-solving ability and entrepreneurial mindset.
Experience working in diverse, multicultural, and inclusive environments.
Willingness to travel frequently across 14 Airtel Africa markets.
Sound knowledge of corporate governance principles.
Confident in presenting data-driven proposals to senior executives.
Demonstrated success in developing business cases and navigating governance frameworks.
