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Marketing & Brand Officer Job at Tropical Bank Limited
Tropical Bank Limited
Job Description
Duties, Roles and Responsibilities
- Promote brand awareness to attract customers and drive business growth through targeted marketing efforts
- Coordinate and create marketing strategies for new products, launches, events, and promotions
- Coordinate with external agencies, vendors, and consultants to enhance execution of marketing strategies
- Plan and execute campaigns, market research, and content creation for promotions and customer engagement
- Create integrated marketing campaigns across digital, print, broadcast, and events channels
- Maintain the bank's brand identity including color schemes, visual consistency, and messaging
- Oversee creation of promotional materials including brochures, advertisements, and digital content
- Ensure brand uniformity across all bank distribution channels including branches and alternative banking channels
- Implement content strategies that support brand messaging and drive customer engagement
- Report on marketing results and adjust strategies based on data-driven insights
- Manage the marketing and branding budget and targets
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Submit your cover letter, detailed CV, and copies of relevant academic and professional certificates to: recruitment@trobank.com
Deadline: 3rd July 2026.
Only shortlisted candidates will be contacted.
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