Market Development Officer

• Program Development & Execution:

  • Design and implement market development proposals and initiatives aligned with IRA’s strategic goals.

  • Develop detailed activity schedules and ensure timely execution of all planned initiatives.

• Public Education & Outreach:

  • Organize and support public education events including presentations, workshops, exhibitions, and campaigns.

  • Develop and regularly update educational materials and communication tools to raise awareness about insurance.

• Stakeholder Engagement:

  • Collaborate with internal departments and external partners to coordinate development activities.

  • Benchmark practices with other regulatory bodies to identify innovations and improvements in market development.

• Monitoring & Reporting:

  • Prepare timely and comprehensive reports on the implementation and impact of market development activities.

  • Evaluate and recommend improvements for future programming.

• Other Duties:

  • Perform any other duties as assigned by the supervisor or management.

Key Performance Indicators (KPIs):

• Timely submission and implementation of market development proposals

• Compliance with scheduled activity timelines

• Number and quality of public education events conducted

• Timely and insightful evaluation reports

• Stakeholder engagement and satisfaction levels

• Education:

  • A Bachelor’s Degree in Project Planning and Management, Business Administration, Social Sciences, Development Studies, Economics, or a related discipline from a recognized institution.

• Experience:

  • Relevant work experience in public engagement, development planning, marketing, or insurance is an added advantage.

Key Competencies:

• Strong communication and presentation skills

• Public relations and interpersonal abilities

• Analytical and problem-solving skills

• Initiative, creativity, and adaptability

• Ability to work independently and in a team setting

• High personal integrity and professionalism