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About the Organisation
Local Area Representative job at Nile Breweries | Apply Now
Mbarara, Uganda
Nile Breweries Limited (NBL), established in 1951 by businessmen associated with the construction of the Owen Falls Dam, has grown into Uganda's leading beer manufacturer, boasting a 59% market share and an annual production capacity of 2.45 million hectolitres from its breweries in Jinja and Mbarara. The company's purpose is to "Dream Big to create a future with more Cheers," aiming to serve up new ways to meet life's moments and make a meaningful impact in communities and the world.
NBL has earned recognition for its commitment to sustainability, notably winning the National Environmental Management Authority (NEMA) Award in 2012 for excellence in environmental protection. The company fosters a collaborative and inclusive work culture, offering employees opportunities for growth and development within the global AB InBev family. With a workforce of over 500 employees, NBL provides various job opportunities, which are regularly updated on their official website.
Innovation is central to NBL's business model, exemplified by the introduction of Eagle Lager in 2002, a sorghum-based beer crafted from local grains predominantly grown by smallholder Ugandan farmers. The company's core values emphasize quality, responsibility, and community engagement. NBL actively participates in corporate social responsibility initiatives, including supporting over 10,000 local farmers to grow and supply barley to its maltings plant and implementing sustainability goals aimed at holistic environmental and social impact. For more information, visit their official website at www.nilebreweries.com.
Are you looking for Marketing and Sales jobs in Uganda 2025 today? then you might be interested in Local Area Representative job at Nile Breweries
Full Time
Deadline:
3 Oct 2025
Job Title
Local Area Representative job at Nile Breweries
Nile Breweries
Job Description
Job Title: Local Area Representative (Fresher Jobs)
Organisation: Nile Breweries
Duty Station: Mbarara, Uganda
Job Summary:
The key purpose of this role is coordinating and implementing sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining and developing relationships with clients.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
All interested candidates who meet the above specifications should apply at the APPLY Button below.
Deadline: 3rd October 2025
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How to Apply
Executing sales plan
National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
Order requirements by brand/pack type are determined against stock levels and targets
Competitor activities in other urban outlets are analyzed and reported
Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
Relationships with customers’ staff are maintained and developed
Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
Execution improvement proposals are generated and, after approval, are implemented
Local/national events opportunities are identified and supported in the allocated area
New volume opportunities are identified and addressed appropriately
Ensure NBL products are well executed with proper display at Back of Back
Planning
Customer database is accurate, completed and updated
Outlets are assessed against guidelines
Outlet performance and needs are evaluated
Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
Investment requirements (merchandising) are aggregated for budget input
Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
Promotors are selected, contracted and managed
Sales performance
Drive market share in a given territory
Achievement of sales and volume target/Sell out
Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy
Administration
Compile daily, weekly, Monthly and quarterly sales reports and submit to management
Monthly KPI report
Competitor activity report
Ensure outlet records are well captured and demonstrated in Outlet Record Books
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
Good knowledge of distribution processes, costs, optimization solutions
Good knowledge of distributors’ environment in allocated area
Budgeting and process techniques know-how
Commercial competence
Drivers License
Key Attributes and Competencies:
Team-oriented and focused on success
Skilled at motivating team members
Strong negotiation abilities
Excellent verbal and written communication skills
Effective leadership capabilities
Able to prioritize tasks effectively
