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Job Summary

Job Title:
Sales Manager
Employer:
FMCG Company
Location:
Country:
Kenya
Contract Type:
Full Time
Job Category:
Marketing Jobs
Number of Positions:
1
Deadline:
Tuesday, 15 July 2025

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About the Organisation

Our client is a reputable player in the Fast-Moving Consumer Goods (FMCG) sector, known for delivering quality products and maintaining strong customer relationships across diverse markets. With a commitment to innovation and growth, the organization is seeking to expand its footprint and strengthen its market leadership through exceptional sales performance.

GT Sales Manager/ Apply Now

Kenya

Are you looking for Management jobs in Kenya 2025 today? then you might be interested in GT Sales Manager

Full Time

Deadline: 

15 Jul 2025

Job Title

GT Sales Manager

FMCG Company

Job Description

The GT Sales Manager will lead the development and execution of sales strategies for the general trade channel, including forecasting, territory planning, team management, and sales optimization. The role demands strong leadership to build and motivate a high-performing sales team, effective coordination with the marketing department for promotional support, and deep market analysis to identify growth opportunities and combat competition. The manager will also be responsible for establishing efficient distribution networks and ensuring compliance with sales procedures and systems.

Duties, Roles and Responsibilities

Qualifications, Education and Competencies

See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.

Only online applications will be accepted. Please click link below

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How to Apply

Planning and Budgeting:

  • Develop detailed sales plans and budgets to achieve annual GT sales objectives

  • Monitor budget execution and address deviations to maintain market competitiveness

Target Setting and Achievement:

  • Establish clear sales targets and quotas across territories

  • Maintain and expand the customer base by managing TSIs and identifying new customer opportunities

  • Recommend new product lines or service improvements based on market trends and consumer feedback

Sales and Distribution:

  • Drive sales performance by implementing an effective route-to-market strategy

  • Recruit and manage Territory Sales In-Charges (TSIs) and support teams

  • Conduct market visits to review route coverage, distribution reach, and competitor activity

Market Information and Reporting:

  • Provide timely and accurate information to distributors and customers on new products, promotions, and services

  • Analyze sales data and market trends, preparing regular reports and recommendations for management

System and Operational Coordination:

  • Implement efficient sales administration procedures and systems to support operations

  • Monitor competitors’ activities and propose improvements to enhance sales execution

Marketing Support:

  • Coordinate with the marketing team to ensure brand visibility through merchandising and promotions in GT markets

Organizational Development:

  • Build and develop a sales organization structure aligned with the company's strategic needs

  • Train, motivate, and retain high-performing sales teams

  • Ensure optimal use of company assets across regions through ROI models

GT Sales Manager

SERVICES

COMMERCIAL

SERVICES

INDUSTRIAL

SERVICES

RESIDENTIAL

Academic Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field

Professional Experience:

  • Minimum of 4 years’ experience in sales and marketing, preferably within the FMCG sector

  • Proven ability to lead and manage sales teams effectively

Skills and Competencies:

  • Strong IT, budgeting, and report-writing skills

  • Excellent negotiation, sales, and presentation skills

  • Effective leadership and team motivation capabilities

  • Strong communication and interpersonal skills

  • High-level organizational and planning skills

  • Ability to perform under pressure and solve problems creatively

  • Commitment to achieving and exceeding sales targets

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