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Franchise Brand Manager job at Next Media | Apply Now
Kampala, Uganda
Full Time
Are you looking for Management jobs in Uganda 2024 today? then you might be interested in Franchise Brand Manager job at Next Media
About the Organisation
Next Media Group, established over 16 years ago, is Uganda's leading multimedia company, delivering news, entertainment, and digital content across television, radio, and online platforms. Under the leadership of CEO Kin Kariisa, the company has expanded from a single television station to a conglomerate comprising multiple TV stations, radio stations, and digital media outlets, including NBS TV, Sanyuka TV, Next Radio, and Nile Post.
Next Media is committed to innovative storytelling and has been recognized for its excellence in media, earning accolades such as the Public Opinion Awards. The company fosters a dynamic work culture that emphasizes creativity and growth, offering job opportunities across various departments, with details available on their official website. Their business model focuses on integrating traditional broadcasting with digital media to inform, educate, and transform audiences. With a diverse team and a reach that spans Uganda and beyond, Next Media upholds core values of integrity, innovation, and excellence.
The company actively engages in corporate social responsibility initiatives aimed at community development and empowerment. For more information, visit their official website at www.nextmedia.co.ug
Next Media is focused on being the leading electronic group in East Africa while creating value by leveraging on accurate data reliable, new technology, understanding consumer behaviour and staying competitive. It includes these brands; NBS TV, Nile Post News, Salam TV Uganda, Sanyuka TV and Cayman Consults.
Job Title
Franchise Brand Manager job at Next Media
Next Media
Job Description
The Franchise Brand Manager is responsible for developing, managing, and overseeing the brand identity and marketing strategy of franchise products across all locations. This role ensures that the brand’s values, image, and messaging are consistently maintained while maximizing brand visibility and customer engagement. The Franchise Brand Manager works closely with franchisees, marketing teams, and external stakeholders to ensure that the franchise brand is positioned for long-term growth and success.
The Franchise Brand Manager plays a critical role in ensuring that the brand’s identity is maintained and strengthened across all franchise locations, driving customer engagement, and supporting overall business growth.
Duties, Roles and Responsibilities
Key Duties and Responsibilities:
Brand Strategy and Management:
Develop and implement the overall brand strategy for franchise products, ensuring consistency across all franchise locations.
Maintain the brand’s image, tone, and messaging in alignment with the company’s vision and market positioning.
Marketing and Promotions:
Oversee the development and execution of marketing campaigns, including advertising, digital marketing, promotions, and PR, to enhance the franchise’s visibility and reputation.
Work closely with the marketing team and franchisees to develop localized marketing initiatives tailored to specific markets.
Brand Guidelines Enforcement:
Ensure that franchisees comply with the established brand guidelines, from visual branding elements to customer service standards.
Conduct regular audits to ensure that all franchise locations maintain consistent brand representation.
Collaboration with Franchisees:
Act as the main point of contact for franchisees on all matters related to brand development, marketing support, and customer engagement.
Provide guidance and resources to franchisees to help them execute effective local marketing strategies.
Product and Brand Alignment:
Work closely with product development teams to ensure that all franchise products align with the brand’s identity and market positioning.
Stay up-to-date with market trends, customer preferences, and competitor activities to keep the brand relevant and competitive.
Customer Engagement and Feedback:
Develop strategies to enhance customer engagement and loyalty, including loyalty programs, customer feedback systems, and social media interaction.
Monitor customer feedback to improve franchise performance and refine the brand experience.
Data Analysis and Reporting:
Analyze market data, customer insights, and sales reports to assess the effectiveness of brand strategies and campaigns.
Provide regular reports to senior management on brand performance, market share, and growth opportunities.
Innovation and Brand Growth:
Identify new opportunities for brand expansion, including new markets, product lines, and partnerships.
Continuously explore innovative marketing tactics and channels to keep the brand at the forefront of the market.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications, Education and Competencies
Qualifications, Skills and Experience:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 5 years of experience in brand management, marketing, or franchise operations.
Strong understanding of branding principles, customer behavior, and market trends.
Experience in working with franchisees or multi-location businesses is preferred.
Skills:
Excellent communication and interpersonal skills.
Strong project management and organizational abilities.
Creativity in developing and executing brand strategies.
Analytical mindset with the ability to translate data into actionable insights.
Proficiency in digital marketing, social media, and content marketing strategies.
How to Apply
All candidates should send their applications with updated CVs via Email to: people@nextmedia.co.ug
Deadline: 1st November 2024
