Digital Media and Marketing Officer job at Bird Uganda Safaris Ltd | Apply Now

Content Creation & Management

• Develop and implement creative digital content strategies that align with Bird Uganda Safaris’ mission of promoting Uganda as Africa’s premier birding destination.

• Draft, design, and schedule engaging posts across social platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok and Utube), ensuring consistency with the company’s luxury and conservation branding style.

• Write compelling blogs, website copy, captions, and short articles that highlight safari experiences, conservation stories, and tourism attractions.

• Capture high-quality photos and videos during tours and events, and edit them into professional reels, short-form content, and multimedia campaigns.

• Ensure all content adheres to SEO standards, is optimized for audience engagement, and reflects the brand’s storytelling approach.

Digital Marketing Support

• Plan, launch, and manage targeted digital marketing campaigns, including paid ads on Google, Meta, and LinkedIn, to increase brand visibility and attract international clients.

• Optimize digital campaigns by monitoring KPIs such as reach, impressions, engagement rates, click-throughs, and conversions.

• Apply basic and advanced SEO practices to enhance blog visibility, website ranking, and lead generation.

• Contribute creative ideas for seasonal promotions, thematic campaigns (e.g., World Migratory Bird Day, Big Birding Day), and international trade fairs.

• Collaborate with marketing, reservations, and sales teams to ensure integrated messaging and cross-promotion across channels.

Online Community Engagement

• Manage real-time interactions with audiences by responding to inquiries, messages, and comments in a professional and friendly manner that reflects the company’s customer-first ethos.

• Engage with the global birding and conservation community by sharing updates from field guides, tours, conservation projects, and Bird Uganda Safaris events.

• Actively grow and nurture online communities, building a loyal following of birders, nature enthusiasts, and travel partners.

• Support promotion of Bird Uganda Safaris’ presence at birding expos, travel fairs, and international tourism festivals through digital channels.

• Act as a digital ambassador for Uganda’s birding and eco-tourism by highlighting success stories, conservation achievements, and unique safari experiences.

Analytics, Monitoring & Reporting

• Track, monitor, and analyze performance of social media platforms, website traffic, and digital campaigns using tools such as Google Analytics, Looker Studio, and Meta Insights.

• Prepare monthly reports summarizing progress, highlighting successes, and identifying opportunities for improvement.

• Provide actionable insights to management on audience behavior, emerging trends, and competitive positioning in the eco-tourism space.

• Benchmark against industry best practices and competitor activity to ensure Bird Uganda Safaris remains ahead of the curve in digital marketing.

Training, Innovation & Exposure

• Participate in structured training sessions on tourism marketing, birding products, and conservation communication to strengthen professional expertise.

• Experiment with innovative digital tools (AI-driven content, automation platforms, or new social media formats) to improve brand storytelling and operational efficiency.

• Join selected birding trips and eco-tours to gain first-hand field experience, generate authentic live content, and strengthen product knowledge.

• Continuously learn and adapt to evolving digital marketing trends, emerging platforms, and audience expectations.

• Support the team in building a strong, professional, and globally appealing online presence that positions Bird Uganda Safaris as a leader in sustainable birding tourism.