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Full-time
Brand Manager Mainstream Spirits Job at Uganda Breweries
Uganda Breweries
Job Description
Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.
This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.
Duties, Roles and Responsibilities
- Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
- Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
- Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
- Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
- Effective management of brand advertising and sales promotion to generate brand growth.
- Plan and implement brand media strategy.
- Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
- Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
- Monitor competitor activities affecting the brand and take appropriate corrective action
- Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
- Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
- Prepare monthly brand expenditure and variance report to control budgeted expenditure.
- Market intelligence through regular trade visits and utilizing this to enhance brand activities.
- Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.
Deadline: 12th March 2026
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