Brand Manager-Broadcast job at Nation Media Group | Apply Now

QUALIFICATIONS & EXPERIENCE:

• Academic: University Degree in Business Administration, Marketing, Digital Marketing, Communications or any related field from an accredited institution

• Professional: Certification or Diploma in Digital Marketing, Professional Marketing or Communication (e.g., CIM or similar qualifications) is an added advantage.

• Experience: 3-5 years' experience in brand management, marketing and communications, with a focus on both digital and traditional media.

• Experience in managing brands within a media organization, FMCG or related industry is preferred.

CORE COMPETENCIES

• Good working knowledge of digital marketing strategies, social media platforms and content marketing; as well as a strong understanding of traditional media operations (Mandatory)

• Ability to formulate and execute strategies that balance the needs of traditional broadcast media with the company's digital-first strategy

• Proven experience in managing complex, multi-channel marketing campaigns across digital and broadcast simultaneously with effective prioritization and attention to detail

• Ability to drive customer-centric initiatives that enhance brand loyalty and optimize service delivery across all touchpoints

• Strong interpersonal skills and the ability to work seamlessly with cross-functional teams, including editorial, circulation, courier, and customer service departments

• Strong financial skills to manage marketing budgets, track performance metrics and ensure that all activities deliver a return on investment

• Ability to work in a fast-paced environment with flexibility and the resolve to handle tight deadlines and changing priorities