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About the Organisation
Brand Manager – Mainstream Spirits job at Diageo (Uganda Breweries) | Apply Now
Kampala, Uganda
Diageo PLC is a global leader in the alcoholic beverages industry, with a mission to celebrate life every day, everywhere, by providing consumers with high-quality products that bring people together. Renowned for its portfolio of iconic brands such as Johnnie Walker, Guinness, and Tanqueray, Diageo has built a stellar reputation for innovation, craftsmanship, and sustainability, earning recognition as a leader in its sector.
The company fosters a dynamic and inclusive work culture, valuing diversity, creativity, and collaboration, offering its employees opportunities for growth, development, and well-being through flexible work arrangements and comprehensive support. With a history dating back to 1997, Diageo evolved from the merger of several leading drinks companies and has since expanded its global presence, adapting to changing consumer preferences and trends.
Innovation is at the core of Diageo’s business model, from developing new products to utilizing advanced technologies, while focusing on sustainability through efforts such as reducing carbon emissions and promoting responsible drinking. With a strong global reach, Diageo operates in over 180 countries and continues to grow through strategic acquisitions and market expansion. The company’s core values—passion, integrity, and respect for people—guide its operations, while its commitment to corporate social responsibility (CSR) includes a focus on environmental sustainability, supporting local communities, and fostering inclusive economic development. For more information, visit www.diageo.com.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Brand Manager – Mainstream Spirits job at Diageo (Uganda Breweries)
Full Time
Deadline:
28 Jul 2025
Job Title
Brand Manager – Mainstream Spirits job at Diageo (Uganda Breweries)
Diageo (Uganda Breweries)
Job Description
Job Title: Brand Manager – Mainstream Spirits
Company: Diageo (Uganda Breweries)
Location: Uganda
Reports to: Marketing Manager – Mainstream Spirits
About the Marketing Function
Our Marketing team builds some of the world’s most recognized and beloved brands. We go beyond advertising—creating powerful connections with consumers and reimagining brand experiences for today and tomorrow. With deep insight into consumer behavior, emerging trends, and cutting-edge technologies, we create work that resonates and delivers impact.
Our inclusive culture celebrates diversity and challenges stereotypes, empowering all team members to thrive across various roles—from Brand Strategy to Design and Consumer Planning.
About the Role
Uganda Breweries operates in a fast-evolving, highly competitive market with ambitious growth targets. As Brand Manager – Mainstream Spirits, you will play a critical role in building long-term brand equity while delivering strong commercial results.
This role oversees a portfolio of brands, blending creativity with strategy to drive business performance. You’ll be responsible for brand positioning, campaign execution, and consumer engagement—translating brand purpose into powerful marketing plans across all touchpoints.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Ready to Apply?
CLICK THE APPLY BUTTON BELOW TO VIEW DETAILS & APPLY
Join us and bring your best to one of the most exciting industries in the world.
End Date: July 28, 2025
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How to Apply
Lead the development and execution of brand strategies aligned with business objectives and marketing goals.
Create and manage 18-month activity plans that support channel priorities and brand growth.
Drive data-led marketing initiatives that deepen consumer engagement and loyalty.
Oversee consistent and high-quality execution across all brand touchpoints.
Collaborate on innovation and renovation initiatives, working closely with internal teams and external partners.
Monitor brand performance using key commercial and consumer metrics, implementing corrective actions as needed.
Manage relationships with external agencies (creative, media, PR, digital) to deliver impactful campaigns.
Partner with cross-functional teams—Commercial, Customer Marketing, Supply Chain, and Business Support—to align on strategic initiatives.
Act as an internal brand champion, promoting advocacy and passion throughout the organization.
Support the Marketing Manager with key strategic projects and cross-brand priorities.
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Educational Background:
A degree in Marketing or a related field is required.
A post-graduate qualification or CIM certification is a plus.
Experience:
3–4 years of experience in Brand Management.
Proven success managing brands and executing integrated campaigns.
Experience working with creative/media agencies and strategic partners.
Familiarity with fast-paced, dynamic commercial environments.
Key Competencies
Strong leadership and strategic planning skills
Excellent project and campaign management abilities
Analytical and commercially astute
Creative mindset with sound brand judgment
Strong interpersonal skills for working with cross-functional teams and external partners
Deep consumer insight and understanding of market dynamics
Proactive, innovative, and results-driven
