Analyst - MoMo & Inbound Channel Analyst job at MTN Uganda | Apply Now

• Plan, create, and implement comprehensive inbound strategies and initiatives to drive new business opportunities, and manage channel expansion.

• Creating, managing, and executing inbound initiatives across all available channels like USSD, App, Web, queuing system and digital channels.

• Analyze and report on the effectiveness for each channel marketing efforts and adjust as needed.

• Collaborate with other departments, such as design and product, to create cohesive marketing campaigns.

• Monitor industry trends and stay up to date on new marketing technologies and techniques.

• Provide training and support to team members on inbound marketing best practices and tools.

• Measuring the effectiveness of inbound campaigns against agreed key performance indicators (KPIs)

• Conduct market and competitor research, and develop strategies based on those findings.

• Develop and implement advanced models and instruments that drive business growth and reduce revenue exposure.

• Own the development and implementation of value propositions, programs, and projects to ensure growth and profitability of inbound marketing channel.

• Provide daily, weekly, and monthly reporting on the impact of inbound campaigns and initiatives.

• Perform Mobile money analysis & propose actions to reduce churn, growth RGS and product uptake/penetration across the different product line

Managerial / Supervisory Responsibilities

• Have the self-insight and flexibility to adapt to different situations.

• Communicate actively and effectively resolving any potential conflicts that may arise.

• Employee relations and collaborative teamwork

• Manage contributions and expectations of external service providers and stakeholders.

• Ensure ongoing liaison with other areas of the business.

• Review performance management, evaluating, assessing, and tracking performance to ensure that objectives and targets are achieved.

• Build and enforce a customer centric approach.

• Communicate actively to effectively resolve any potential conflicts that may arise.

• Have the self-insight and flexibility to adapt to different situations.

• Live the MTN Brand values –influence employees’ behavior.

• Influence other stakeholders to achieve the business objectives of the channel

Creativities (improvement/innovation inherent)

• Suggests concrete ways to improve productivity and improve resource utilization.

• Strive to automate processes and procedures wherever possible.

• Apply market research in an optimal way to continually improve processes and procedures.

• Communicate results and recommendations to the relevant areas of the business to build a competitive advantage.

• Recommend creative and innovative solutions to enhance MTN performance.

• Establish sound relationships with service providers and vendors and business segments.

• Encourage continuous service improvement.

• Implement cost-saving activities.

Vulnerabilities(control span)

• Business expectations vs. the delivery reality

• Data integrity

• Poor customer service will impact negatively on revenue.

• Speed to market

• Limited resources

• Evolution of technology

• Legislative changes

• Reliance on the stability and availability of systems

• Non-achievement of turnaround times

• Inappropriate processes resulting in delayed service to clients.