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Full-time
Analyst – Acquisition & Retention Job at MTN Uganda
MTN Uganda
Job Description
To perform analysis and manage the realization of customer base management objectives through provision of a core set of reports that measure and track customer base management activities, deep-dive analysis, development & enhancement of segmentation and predictive models, specifically churn, product propensity and other models.
He/She will ensure efficient & effective support to acquisition & retention activities
Duties, Roles and Responsibilities
- Perform Mobile money analysis & propose actions to reduce churn, growth MoMo MAU and Mobile Money product uptake/penetration across the different product lines.
- Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
- Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications for regarding prioritization of specific initiatives.
- Manage delivery of insight for customer base to the Commercial team & business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
- Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
- Support in the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
- Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
- Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
- Daily, weekly and monthly reporting of Acquisition & Retention activities performance (MAU30, MAB, RGA, P2P, MoMoAPP, Consumer, etc).
- Support manager Acquisition & Retention in performance of assigned duties including adhoc assignments.
- Work closely with MoMo BI & S&D teams to make sure that commercial acquisition & retention reports are aligned and delivered timely.
- Analyze acquisition channel performance trends and share with regional teams to improve performance (MPOS activity, etc)
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
All candidates who wish to join MTN Uganda in this capacity should apply online at the link below.
Deadline: 21st March 2026
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