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About the Organisation
Ad Operations (Ad Ops) Specialist job at Nation Media Group (NMG) | Apply Now
Kampala, Uganda
Nation Media Group (NMG) is East Africa’s leading independent media house, dedicated to informing, educating, and entertaining audiences through high-quality journalism and innovative media solutions that uphold democratic values and foster socio-economic development. With a proud legacy dating back to 1959, NMG has evolved from a single newspaper into a multimedia powerhouse operating across print, broadcast, and digital platforms in Kenya, Uganda, Tanzania, and Rwanda. Renowned for its editorial independence, credibility, and journalistic excellence, the Group has earned widespread recognition and numerous regional and international accolades.
NMG offers a dynamic and inclusive work culture that champions integrity, creativity, and continuous professional development, attracting top talent with opportunities for growth, competitive benefits, and hybrid work arrangements. At the heart of its business model lies a commitment to digital transformation and audience-centric content delivery, supported by data-driven strategies and cutting-edge technologies.
Guided by core values of trust, innovation, respect, and social responsibility, the Group actively engages in impactful CSR initiatives focused on education, health, youth empowerment, and environmental sustainability. As a media giant with an expansive reach and a loyal audience base, Nation Media Group continues to shape public discourse and influence change across the region. For more information, visit www.nationmedia.com.
Are you looking for Information Technology jobs in Uganda 2025 today? then you might be interested in Ad Operations (Ad Ops) Specialist job at Nation Media Group (NMG)
Full Time
Deadline:
20 Jun 2025
Job Title
Ad Operations (Ad Ops) Specialist job at Nation Media Group (NMG)
Nation Media Group (NMG)
Job Description
Job Title: Ad Operations (Ad Ops) Specialist
Organization: Nation Media Group (NMG)
Duty Station: Kampala, Uganda
Reports to: GM- Commercial
The Ad Operations Specialist is responsible for the setup, management, optimization, and reporting of digital advertising campaigns across the NMGU’s digital platforms using Google Ad Manager (GAM) and Social Media tools. This role ensures the seamless execution of direct and programmatic ad campaigns while optimizing website inventory to maximize indirect Google digital revenue. The specialist will also generate post-campaign reports for clients and assist in technical implementations such as third-party tag setups, landing page creation, and email newsletter development
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
All candidates should apply online at the APPLY Button below.
Deadline: 20th June 2025
Find application details and links on the AfriCareers Jobs Portal:
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Click the Apply button below
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Existing users: Log in and update your profile if needed
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Go to the "Jobs" tab
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Read the detailed job description, Roles and Qualifications.
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Submit your application via the jobs portal
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Track progress under "My Applications" tab
Important Note: Some employers now hire directly on the AfriCareers New Jobs Portal — keep your profile updated so employers can easily view your CV and hire you instantly.
How to Apply
Set up and monitor digital ad campaigns in Google Ad Manager (GAM), ensuring proper targeting, pacing, and delivery.
Work with third-party ad servers and tag management solutions to implement programmatic campaigns.
Troubleshoot campaign delivery issues, resolving discrepancies in ad serving and reporting.
Ensure proper ad placements while maintaining user experience and website performance.
Monitor campaign performance and provide recommendations to BEs to improve click-through rates (CTR). view ability, and engagement
Optimize website inventory to increase indirect revenue through Google Ads and programmatic advertising
Use Google Analytics and other tracking tools to analyze audience behavior and improve campaign performance.
Manage ad inventory to ensure optimal fill rates and e CPMs.
Implement and troubleshoot third-party ad tags, pixels, and tracking codes using basic JavaScript. HTML, and CSS
Assist m the development of landing pages and email newsletters
for digital advertising campaigns
Work closely with BEs developers and desqn teams to ensure ad placements follow best practices.
Generate after-campaign reports for clients, summarizing key performance metrics, insights, and recommendations
Provide monthly performance reports on website ad inventory, programmatic revenue, and direct campaigns
Use data insights to enhance campaign strategy and effectiveness.
Work closely with the Sales Team to support digital advertising pitches and proposals
Coordinate with clients and agencies to ensure smooth campaign execution.
Support the internal team with training on Digital Advertising trends
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Experience: 2+ years of experience in digital ad operations or a related role
Prior experience working with publishers, digital media, or Digital advertising Agencies
Core Competencies
Proficiency in Google Ad Manager (GAM) for campaign trafficking, reporting, and optimization.
Experience with Google Analytics. YouTube Admin, and other Social Media tools
Basic knowledge of JavaScript. HTML, and CSS to handle ad tag implementation and landing page creation.
Understanding of programmatic advertising, real-time bidding (RTB). and Google AdSense
