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• Co-lead the Gap Analysis & Market Insight process to support strategic and commercial
• Recommend portfolio strategy and propose new products based on market needs to the Sales Director and Country Head.
• Support the Country Head in preparing the Yearly Business Plan.
• Work closely with the Sales Director to optimize business development and commercial
• Drive brand positioning and communication in line with HQ guidelines, focusing on key products and developing value propositions.
• Design and lead demand generation and marketing campaigns—including trainings, demos, trials, events (e.g., Reality Check, Mega Events, Partner Conferences), and promotional materials (e.g., glow sign boards, blimps, replicas, signage).
• Support the Sales Team in coordinating TRs and Field Agronomist for technical support and campaign execution.
• Ensure effective product positioning and grower engagement across regions.
• Track marketing performance and recommend corrective actions.

Additional Requirements

• Lead the Country Market Insight process to support strategic and commercial planning.
• Recommend portfolio strategy and new product proposals based on market needs to the National Sales Manager and General Manager.
• Support the Country Head in preparing the Yearly Business Plan with relevant marketing inputs.
• Work with the Sales Director to strengthen business development and commercial execution.
• Drive brand positioning and communication, ensuring alignment with HQ and strong value propositions for key products.
• Design and lead demand generation campaigns, including trainings, demos, trials, events (e.g., Reality Check, Mega Events), and promotional materials (e.g., glow sign boards, blimps, signage).
• Coordinate ATRs and Promoters to support technical execution and field campaigns.
• Ensure effective product positioning and grower engagement across key regions.
• Monitor marketing performance and propose corrective actions as needed.