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Full-time
Marketing Executive Job at M-Forte
M-Forte
Job Description
Lead the development and execution of the branding and marketing strategy in line with the overall company strategy.
Department/ Unit: Commercial / Marketing
Reports to: Group Head of Commercial
Supervises: Trade Marketing Representative
Duties, Roles and Responsibilities
- Development of the brand and marketing Strategy
- Coordinate the product launch, evaluation and sustenance.
- Marketing champion within the organization & with external stakeholders to aid decision making to drive business results to enhance marketing capability within the organization.
- Manage the communications development process for the market.
- Effectively manage & motivate Agency partners to ensure best in class campaigns.
- Review & evaluate marketing activities in order to maximize ROI against agreed brand objectives and propose recommendations to bring about continuous improvement.
- Generate excellent consumer insights by maintaining an in-depth understanding of consumer attitudes in their categories and using these to inform the development & implementation of Brand strategy.
- Champions new product development initiatives through a clear understanding of current/future category opportunities, consumer motivations, internal capacities & the competitive context.
- Monitor marketing budget spending & propose corrective measures for profit protection if needed
- Conducting onsite visits in the market to identify new market opportunities.
- Take the lead in promotion of the brand beyond borders/Export market.
- Manage company’s online Assets i.e. website, Facebook page and twitter handle; Content generation, posting, Blogging, uploading videos and company news updates online.
- Take the lead in conducting market activations and battery clinics to build the brand image/ customer perception of the Brand Sales Forecasting and monthly performance analysis
- Develop & implement the Annual Marketing Plan and Oversee the execution of the plan by influencing internal stakeholders (e.g. digital, planning & promotions, consumer insights & customer marketing).
- Consistently review & evaluate marketing activities in order to maximize ROI to maximize profitability and minimize cost
- Performance evaluation, management and appraisal of staff
- Deliver customer value preposition in all advertisements and promotions to generate maximum customer satisfaction.
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
Interested? Please submit your application no later than Friday December 26th 2025 to applications@m-forte.co.ug and note that only those candidates shortlisted shall be contacted for further screening.
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