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About the Organisation
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
About Us:
UBL operates in a competitive beverage market, facing challenges from both domestic and international brands. Our vision is to become the market leader by ensuring timely product availability and high-quality standards. This requires maintaining our facilities with the latest maintenance techniques to support seamless operations and cost-efficiency.
Trade Marketing & Distribution Representative job at Diageo | Apply Now
Kampala, Uganda
Diageo PLC is a global leader in the alcoholic beverages industry, with a mission to celebrate life every day, everywhere, by providing consumers with high-quality products that bring people together. Renowned for its portfolio of iconic brands such as Johnnie Walker, Guinness, and Tanqueray, Diageo has built a stellar reputation for innovation, craftsmanship, and sustainability, earning recognition as a leader in its sector.
The company fosters a dynamic and inclusive work culture, valuing diversity, creativity, and collaboration, offering its employees opportunities for growth, development, and well-being through flexible work arrangements and comprehensive support. With a history dating back to 1997, Diageo evolved from the merger of several leading drinks companies and has since expanded its global presence, adapting to changing consumer preferences and trends.
Innovation is at the core of Diageo’s business model, from developing new products to utilizing advanced technologies, while focusing on sustainability through efforts such as reducing carbon emissions and promoting responsible drinking. With a strong global reach, Diageo operates in over 180 countries and continues to grow through strategic acquisitions and market expansion. The company’s core values—passion, integrity, and respect for people—guide its operations, while its commitment to corporate social responsibility (CSR) includes a focus on environmental sustainability, supporting local communities, and fostering inclusive economic development. For more information, visit www.diageo.com.
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Trade Marketing & Distribution Representative job at Diageo
Full Time
Deadline:
16 Jan 2025
Job Title
Trade Marketing & Distribution Representative job at Diageo
Diageo
Job Description
Job Title: Trade Marketing & Distribution Representative
Organization: Diageo
Duty Station: Kampala, Uganda
To positively influence sales of UBL brands by regular contact, networking, and motivation in allocated retail & wholesale accounts.
In charge of TOTAL MARKET in your territory and number one priority is to ensure availability and visibility of our brands in your territory in all outlets.
This role is located within the Demand Sales business. The TMDR role will be critical to the overall UBL short, medium and long-term strategy in executing and driving our trade strategy and operational excellence within retail outlets, Wholesalers and distributors. The jobholder is expected to have a high ability to build and develop trade relationships with outlet owners and staff / customers with high levels of respect/contact required.
The jobholder works closely with the distributor staff with guidance from Regional Sales Manager and the Divisional Sales Manager. This position is field based, and the job holder is expected to manage a minimum of 400 outlets, ensuring full execution of Sales drivers i.e Quality, Distribution, Visibility, Pricing, Promotion and Persuasion in each of those outlets.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web Apply Button below.
Deadline: 16th January 2025
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How to Apply
Data Governance & Accuracy
Always ensure that correct/accurate data is captured e.g. depletion, outlet information, distributor stockholding.
100% Utilization of UBL information system (DMS) by distributor & their staff in real time for all activities like selling in outlets, receipt of UBL brands at distributor warehouse, activation in outlets, truck loading, stocking out at the end of day, sending back returnable like glass to UBL etc.
Contact & Coverage
Ensure an omni-channel contact & coverage (Physical, Tele & Digital) as par set targets and that the distributor and their teams embrace and execute them properly.
Ensure that the distributor has the right number of distribution tools and in the right condition to deliver the UBL business ambitions.
Ensure Distributor daily Route Coverage as per schedule & VSM Management – Robust morning clinics, right loading, right route plans, 100% Journey Planning, 100% JPA and route frequencies to cover all outlets in the territory with the correct frequency by the VSMs & self.
Distributor universe growth, 100% coverage, 100% effective coverage, a minimum of 80% CD strike rate, growth in CD distribution points and achievement of call frequency targets.
Distributor & Trade Management
To understand each element of the outlets and UBL business plans and strategy for their implementation.
Work with distributor on an annual Distributor Business Plan
Carry out regular distributor meetings (Morning clinics, weekly performance reviews, Monthly Business Performance reviews)
Asset ( e.g coolers, Bulk format units) management and tracking in the territory – deployment / redeployment, up-to-date contracts, maintenance and withdrawal in case of misuse.
Maintain up-to-date Territory Files.
Do nocturnal visits (at least 3 nocturnal visits in a week).
Achieve UBL set targets by Distributor, route/ outlet.
People & Capability Development.
To support the development of selling skills within external merchandiser or VSM sales crews and retailer staff to achieve QDVPP standards without having to do it yourself.
Deliver the VSM Academy by executing and training all VSMs at the distributor.
Participate in Brand Immersions for VSMs and other major stake holders in territory.
Ad Hoc VSM route audits to ensure that all outlets and routes are being covered as per VSM journey plans.
VSM Accompaniments
Trade Marketing, Promotions & Activities
Execute promotional activities for both retail & stockists in territory as per set guidelines.
Brief VSMs and outlets OTIF on UBL activities.
Ensure that all assets like coolers and any other UBL collateral and other forms of POS are well placed and accurately captured in the system (DMS) and by outlet.
Other Duties
Ensure compliance with safety requirements at the work environment.
Abide by all policies that are put in place by the business.
Any other duties as may be assigned to you from management from time to time.
Role Responsibilities:
The job holder is required to work with the distributor and their staff to ensure that both retail and Wholesale customers are served in time and full (OTIF).
They are also expected to work with any third party selected by UBL to ensure optimum brand visibility and activation in their territory, report key field information to RSM and agree follow up plans, administer workload as directed and operate efficiently in management of time and budgets.
How to Apply:
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications
A business-related Diploma / degree or equivalent
Experience
At least 2 years’ experience in a similar role particularly with Consumer-packaged goods
Direct experience working with customers at outlet level
Experience and tact dealing with difficult customers
Structured sales call management
Building and developing relationships with customers
Excellent records management
Skills
Commercial understanding / business management
Strong numerical skills
Excellent computer skills
Communication Skills
Flexibility and ability to work long hours and on weekends
Ability to persuade and motivate
Self-management and discipline
Drive for results
Valid driver’s license coupled with Ability to drive a manual car
