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Social Media Strategy & Planning

• Develop and execute a quarterly and monthly social media strategy aligned with company sales targets.
• Identify key customer segments (retailers, distributors, wholesalers, industrial clients).
• Position the company as a trusted, quality-focused manufacturer.
• Content Creation & Brand Storytelling

Create high-quality content showcasing:

• Product lines (household items, packaging materials, industrial plastics, etc.)
• Factory processes and quality control standards
• New product launches
• CSR initiatives and community impact
• Capture and edit factory photos and short-form videos.
• Develop educational content on proper product usage and benefits.
• Maintain consistent brand voice and visual identity.

Sales Support & Lead Generation

• Drive product inquiries through social media platforms.
• Promote trade discounts, promotions, and distributor opportunities.
• Support field sales teams with digital marketing materials.
• Create targeted campaigns to grow B2B partnerships.

Community & Reputation Management

• Respond promptly to customer inquiries and complaints online.
• Monitor reviews and manage brand reputation professionally.
• Engage distributors and retail partners through digital channels.

Digital Advertising

• Plan and manage paid social media campaigns.
• Promote seasonal offers, exhibitions, and industry events.
• Optimize ads for reach, engagement, and conversion.

Analytics & Reporting

• Track and analyze performance metrics (engagement, reach, inquiries, conversion).
• Prepare monthly reports with actionable recommendations.
• Benchmark performance against competitors in the plastics and manufacturing sector.

Internal Collaboration

• Work closely with Production to capture real-time factory updates.
• Coordinate with Finance and Sales on promotions and product pricing updates.
• Liaise with external designers, printers, and media agencies where necessary.

Key Performance Indicators (KPIs)

• Increase in qualified sales inquiries via social media.
• Growth in followers and engagement rate.
• Consistent content calendar execution.
• Successful digital campaign performance.
• Improved brand perception and online reputation.