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About the Organisation
East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage company. With a diverse portfolio that includes beer, spirits, and adult non-alcoholic drinks (ANADs), EABL serves consumers across the region through a robust distribution network. Headquartered in Nairobi, EABL is a consumer-focused business dedicated to innovation and delivering high-quality brands. The company’s vision is to be the most celebrated business in Eastern Africa.
Shopper Manager job at East African Breweries PLC (EABL) | Apply Now
Nairobi, Kenya
Are you looking for Management jobs in Kenya 2025 today? then you might be interested in Shopper Manager job at East African Breweries PLC (EABL)
Full Time
Deadline:
10 Jul 2025
Job Title
Shopper Manager job at East African Breweries PLC (EABL)
East African Breweries PLC (EABL)
Job Description
The Shopper Manager will be responsible for creating and implementing shopper marketing strategies and in-outlet programs for a designated category/brand. This includes budget management, toolkit development, stakeholder coordination, and evaluation of program effectiveness. The role requires collaboration across departments and external agencies to ensure successful execution of campaigns in line with EABL’s growth targets. The Shopper Manager must also analyze market and shopper insights to develop effective activation strategies tailored to consumer needs across different retail environments.
Duties, Roles and Responsibilities
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
ONLINE APPLICATION ONLY!
Interested candidates are advised that applications for this position must be submitted online. To apply, please click on the "Apply" button below.
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How to Apply
Develop and implement in-store/bar programs for assigned categories/brands
Create toolkits and customer propositions for execution across channels
Lead budget management for in-outlet program creation
Ensure commercial viability and category growth for all programs
Work closely with Shopper Marketing Managers and cross-functional teams including brand and innovation managers
Manage relationships with BTL/Shopper Marketing agencies and key customers
Analyze shopper data to optimize campaigns and improve ROI
Travel up to 30% across KBL divisions
SERVICES
COMMERCIAL
SERVICES
INDUSTRIAL
SERVICES
RESIDENTIAL
Qualifications:
Bachelor's degree in Commerce, Sales/Marketing, or related field
Experience:
Minimum 4 years in a commercial environment
Proven experience in Marketing, Customer Marketing, or Sales
Experience in people management or leadership
Competencies:
Strong commercial acumen and creative judgement
Excellent communication and presentation skills
Strategic thinker with ability to implement plans effectively
Skilled in managing cross-functional relationships and external agencies
Proficiency in analyzing complex data to derive actionable insights
Strong project management skills and ability to see projects through from ideation to completion
Ability to work flexibly and adapt to dynamic environments
