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Full-time
Senior Growth Marketing Manager – Retention & LTV Job at M-KOPA
M-KOPA
Job Description
You’ll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa’s traditionally excluded. We’ve already helped over 7 million customers access over $2 billion in credit. It’s your chance to be part of something that’s literally transforming lives across an entire continent
Duties, Roles and Responsibilities
- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) – unlocking revenue based on payment behaviour and engagement signals
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze – running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets
Qualifications, Education and Competencies
See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.
If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!
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