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Job Summary

Job Title:
Senior Growth Marketing Manager – Retention & LTV
Employer:
M-KOPA
Location:
Kampala
Country:
Uganda
Contract Type:
Full-time
Job Category:
Number of Positions:
Deadline:
Friday, 13 March 2026

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M-KOPA is a pioneering company that empowers households across East Africa by providing affordable access to solar energy, enabling people in off-grid areas to improve their lives through clean, reliable energy. The company has earned recognition for its innovative approach to financial inclusion, offering pay-as-you-go solutions that enable low-income customers to access solar power without upfront costs. M-KOPA has a dynamic work culture that fosters collaboration, diversity, and social impact, offering employees opportunities for growth and a mission-driven environment. The company has evolved since its inception, leveraging mobile technology to expand its reach and offer energy solutions that go beyond solar, including financing for other essential household products. With operations in multiple countries, M-KOPA has made significant strides in providing solar energy to over a million homes. Its core values of innovation, sustainability, and empowerment are central to its business model, which integrates technology and finance to enhance customer accessibility. M-KOPA also embraces corporate social responsibility, partnering with other organizations to improve the quality of life for underserved communities. For more information, visit their website at https://www.m-kopa.com.

Full-time

Deadline: 

13 Mar 2026

Senior Growth Marketing Manager – Retention & LTV Job at M-KOPA

M-KOPA

Job Description

You’ll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa’s traditionally excluded. We’ve already helped over 7 million customers access over $2 billion in credit. It’s your chance to be part of something that’s literally transforming lives across an entire continent

Duties, Roles and Responsibilities

  • Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA
  • Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) – unlocking revenue based on payment behaviour and engagement signals
  • Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze – running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels
  • Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions
  • Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets

Qualifications, Education and Competencies

See all details of the qualifications, competencies and education for this role under the "How to Apply" section below.

If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!

Click Here

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Senior Growth Marketing Manager – Retention & LTV Job at M-KOPA

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