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• Strategic Copy Development
• Develop high-quality, persuasive copy for:
• Digital campaigns
• Brand communications
• Marketing materials
• Corporate messaging
• Translate brand strategies into clear communication narratives.
• Ensure consistency in tone, voice, and messaging across platforms.
• Craft compelling storytelling frameworks.
• Digital Platform Copy Strategy
• Design platform-specific communication strategies for:
• Social media
• YouTube
• Websites
• Digital advertising
• Adapt messaging based on platform behavior and audience insights.
• Optimize copy for digital performance and engagement.
• Proposal & Pitch Development
• Lead development of creative proposal narratives.
• Design compelling pitch decks and campaign storylines.
• Support commercial teams in developing winning client proposals.
• Translate strategic ideas into clear, persuasive communication.
• Design Thinking & Project Ideation
• Apply design thinking methodologies to:
• Campaign conceptualization
• Brand storytelling
• Customer journey communication
• Facilitate ideation sessions and brainstorming workshops.
• Develop creative solutions to communication challenges.
• Campaign Creative Support
• Collaborate with creative teams to develop integrated campaigns.
• Provide copy direction for visual and video content.
• Ensure alignment between copy and creative execution.
• Brand Positioning & Narrative Development
• Support development of brand positioning frameworks.
• Craft brand messaging guidelines and tone-of-voice documents.
• Develop communication strategies for new product launches.
• Content Quality Assurance
• Review and edit content produced across teams.
• Maintain high editorial standards.
• Ensure clarity, accuracy, and effectiveness of communication.
• Market Intelligence & Trends
• Monitor communication trends in digital marketing and advertising.
• Identify emerging storytelling formats and innovations.
• Recommend new approaches to enhance brand messaging impact.

Annual Key Performance Indicators (KPIs)

• Copy Quality & Strategic Impact – 20%
• Deliver high-quality, persuasive communication outputs.
• Achieve strong internal and client satisfaction ratings.
• Proposal & Pitch Success – 20%
• Support development of winning proposals.
• Improve proposal conversion rates.
• Digital Copy Performance – 15%
• Develop copy that contributes to engagement growth.
• Improve digital campaign effectiveness through messaging optimization.
• Campaign Creative Contribution – 15%
• Successfully support integrated campaign development.
• Deliver innovative communication solutions.
• Brand Narrative Development – 10%
• Develop effective brand positioning materials.
• Ensure consistency in brand messaging.
• Content Quality Assurance – 10%
• Maintain high editorial standards across outputs.
• Innovation & Thought Leadership – 10%
• Introduce new storytelling approaches annually.
• Contribute to communication innovation.