Marketing Officer Brand & Sponsorships job at PostBank Uganda | Apply Now

Coordinate brand design, application, and maintenance across all service points in line with branding guidelines to ensure consistency across all touchpoints.

Manage brand application and usage in a standardized manner across all communication points; Branded items, Stationery, Print media, Outdoor advertising, TV and Radio.

Conduct brand audits and mystery shopping to ensure brand consistency, uniform application, and market relevance across all touchpoints.

Take the lead in the coordination and execution of any initiatives relating to segment/channel targeted events, ensuring proper coordination of suppliers and participants on the ground, crowd management and security, brand visibility, among other things.

Liaise with branches and business units in planning and implementing key Segment internal and external communication plans aligned to the Bank’s Business growth plans.

Keep track of all Segment marketing activity spends in line with approved marketing and product development budget.

Implement signage and branding management within and outside branches, ATMs, and Agent networks.

Visit all branches and agents at least three times annually to ensure compliance with brand guidelines, update merchandising materials, and address any required repairs or revamps. Report and implement actionable findings from each visit.

Prepare and submit monthly reports on marketing activities, brand performance, and sponsorship outcomes.

Implement signage and branding management within and outside branches, ATMs and Agent networks.

Ensure all the Business Segments have marketing collateral in line with budget

Implement and manage signage and branding across branches, ATMs, and agent networks in alignment with the Bank’s corporate identity (CI) programme.

Lead the planning, execution, and performance tracking of sponsorship initiatives, ensuring alignment with brand strategy and maximizing return on investment.

Building close connections with all units across the bank and ensuring that brand outputs support them in the delivery of their objectives.

Build and maintain a close working relationship with Business Segment Heads, Branch Managers and Regional Managers so that any assistance required can be given quickly and usefully.

Undertake any other duties assigned by the Brand & Marketing Manager from time to time.

Monitor monthly spending of the Marketing function.