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Marketing Officer (B2B) job at Deed Micro Finance Limited | Apply Now
Kampala, Uganda
Full Time
Are you looking for Marketing jobs in Uganda 2025 today? then you might be interested in Marketing Officer (B2B) job at Deed Micro Finance Limited
About the Organisation
DEED Microfinance is a purpose-driven financial institution committed to empowering underserved communities through accessible, innovative, and customer-focused financial solutions that promote economic inclusion and social transformation. With a mission to provide reliable and affordable microfinance services tailored to the needs of low-income earners, small businesses, and rural entrepreneurs, DEED has built a strong reputation for trust, responsiveness, and impact within the microfinance sector. The organization fosters a values-based and inclusive work culture that supports employee growth, integrity, and service excellence, offering opportunities for professional development and flexible work arrangements in a collaborative environment.
Since its establishment, DEED Microfinance has evolved steadily, adopting modern technologies and customer-centric approaches to improve efficiency, transparency, and financial literacy among its clients. Its innovative business model blends traditional microfinance principles with digital tools and mobile banking to ensure widespread financial access, especially in hard-to-reach areas. Operating through a growing network of branches and field agents, DEED continues to expand its reach across Uganda, driven by core values of empowerment, accountability, innovation, and social responsibility. The institution is also actively engaged in corporate social responsibility initiatives, including community financial education, women’s economic empowerment programs, and support for youth entrepreneurship. For more information, visit www.deedmicrofinance.co.ug.
Deed Micro Finance Limited is a fast-rising financial institution located at Kisozi Complex, Nakasero, with a branch in Ntinda at Dembe Complex. We are committed to offering innovative financial solutions, including loans and other financial products, to meet the diverse needs of our clients. As part of our 2025 growth strategy, we are looking to expand our marketing team.
Job Title
Marketing Officer (B2B) job at Deed Micro Finance Limited
Deed Micro Finance Limited
Job Description
The Marketing Officer (B2B) will be responsible for executing marketing strategies that promote the company's financial products and services, focusing on customer acquisition and retention. This includes conducting market research, implementing marketing plans, managing digital campaigns, and evaluating marketing effectiveness. The role requires creativity, analytical skills, and the ability to develop innovative marketing campaigns.
Duties, Roles and Responsibilities
Strategic Marketing Planning:
Conduct market research to identify target demographics and understand customer needs.
Implement comprehensive marketing plans aligned with the company’s business objectives.
Set and achieve marketing goals, including key performance indicators (KPIs) to measure success.
Product Marketing:
Develop and deliver compelling messaging and positioning for both new and existing financial products.
Participate in product sales strategies, including advertising campaigns and sales activations.
Analyze customer data to identify opportunities for product enhancements and customization.
Digital Marketing:
Execute social media campaigns across platforms like Facebook, LinkedIn, and Twitter.
Implement email marketing strategies to nurture leads and engage customers.
Qualifications, Education and Competencies
Bachelor’s degree or diploma in Marketing, Business Administration, or a related field.
Strong understanding of the financial services industry, products, and regulations.
Proven experience in both traditional and digital marketing.
Excellent communication and writing skills.
Analytical skills to interpret data and measure marketing effectiveness.
Creative thinking and ability to develop innovative marketing campaigns.
Strong project management skills to execute marketing plans effectively.
How to Apply
ONLINE APPLICATION ONLY!
Interested candidates are advised that applications for this position must be submitted online. To apply, please click on the "Apply" button below.