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1. Strategic Leadership and Team Management

• Lead the annual marketing strategy and execution plan aligned to mission and business objectives; monitor performance and optimize delivery.
• Ensure marketing activities reflect organizational values and Christian witness across all communications and client engagement.
• Translate market insights and client feedback into actionable plans across products, channels, and digital platforms; partner cross-functionally to deliver results.
• Lead, coach, and manage the Marketing team, setting clear priorities, KPIs, accountability, and a culture of ownership.
• Develop and manage the Marketing budget, ensuring effective planning and cost control.
• Define and track key marketing performance indicators (KPIs).
• Report on marketing performance, impact, and ROI to senior management.

2. Brand management and Communications

• Provide strategic oversight for: Own brand strategy and consistency across all touchpoints and collaterals, brand visibility and reputation, marketing campaigns and communication themes, and external and internal marketing communications.
• Approve campaign briefs and creative direction; oversee production quality and timeliness for customer-facing materials.
• Champion ethical, dignified client storytelling and consent practices across all media.
• Ensure alignment with HOPE network-level or partner branding standards where applicable.

3. Digital Marketing and Online presence

• Lead digital marketing strategy, including: Content and design direction, social media presence and engagement, and digital campaigns support product uptake and brand trust.
• Ensure digital platforms are aligned with institutional objectives.
• Use digital analytics to inform strategy and continuous improvement.

4. Product Marketing

• Lead product marketing strategy across loan, savings, and other products offered by Urwego Finance.
• Collaborate with Product and Business teams to support: New product launches (Go-to Market leadership), product enhancements, and market research and competitive analysis.

5. Digital Banking Channels Marketing & Sales Enablement

• Lead the marketing and sales enablement strategy for Urwego’ digital banking channels drive awareness, adoption, active usage, and retention.
• Design and roll out sales enablement tools and training for frontline staff and call center teams.
• Monitor digital channel performance metrics and refine strategies accordingly.

6. Deposit Mobilization & Sales support

• Lead marketing support for deposit mobilization initiatives, including savings campaigns and client education.
• Equip sales and branch teams with marketing tools, messaging, and training aligned to deposit growth objectives.
• Collaborate with Business teams to track campaign effectiveness and impact.

7. LM&E and Client experience oversight

• Provide strategic oversight for the LM&E and Call Center functions.
• Support a culture of listening, responsiveness, and continuous improvement.
• Oversee the use of client feedback from LM&E activities such as satisfaction surveys to inform: Marketing strategy.