Marketing & Branding Officer job at Kabale University | Apply Now

Marketing Strategy:

• Planning: Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.

• Market Research: Conduct market research to identify target audiences, market trends, and competitive landscape.

• Campaign Management: Plan, execute, and manage marketing campaigns across various channels (digital, print, social media, etc.).

• Content Creation: Oversee the creation of marketing materials, including advertisements, brochures, newsletters, and website content.

Brand Management:

• Brand Strategy: Develop and maintain the company’s brand strategy, ensuring consistency in messaging and visual identity.

• Brand Guidelines: Create and enforce brand guidelines to maintain a cohesive and recognizable brand image.

• Brand Promotion: Promote the brand through various channels, including public relations, events, and partnerships.

• Reputation Management: Monitor and manage the brand’s reputation, addressing any issues or negative publicity.

Digital Marketing:

• SEO/SEM: Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility.

• Social Media: Manage social media accounts, creating and curating content to engage with followers and grow the audience.

• Analytics: Monitor and analyze digital marketing metrics, adjusting strategies to improve performance and ROI.

Customer Engagement:

• CRM: Utilize customer relationship management (CRM) tools to track and analyze customer interactions and data.

• Feedback: Collect and analyze customer feedback to improve products, services, and marketing efforts.

• Loyalty Programs: Develop and manage customer loyalty programs to enhance customer retention.

Collaboration and Coordination:

• Cross-Functional Teams: Collaborate with other departments (e.g., sales, product development) to ensure cohesive marketing efforts.

• Agencies: Manage relationships with external agencies and vendors, such as advertising agencies and graphic designers.

• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.

Reporting and Analysis:

• Performance Metrics: Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities.

• Market Analysis: Analyze market trends and data to inform strategic decisions and identify growth opportunities.

• Competitive Analysis: Monitor competitors’ marketing activities and adjust strategies as needed.