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Head, Brand & Marketing job at EcoBank | Apply Now

Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Head, Brand & Marketing job at EcoBank

Kampala, Uganda

Full-time

Deadline: 

May 2, 2024 at 2:00:00 PM

About the Organisation

Ecobank Uganda is a bank in Uganda that operates as a commercial bank under a license granted by the Bank of Uganda, the central bank and national banking regulator.

Job Title

Head, Brand & Marketing job at EcoBank

Job Description

Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.

Duties and Responsibilities

FINANCIAL

  • Develop, manage and control marketing budgets.

  • Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity.


PROCESS

  • Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.

  • Translate Business strategy into actionable marketing plans for the market, drive business excellence.

  • Research and analyse market trends and competitors to inform business and brand activities.

  • Oversee marketing campaigns.

  • Track the effectiveness of marketing campaigns and reporting findings to the executive team.

  • Negotiate and liaise with third-party marketing agencies to ensure MROI

  • Manage the design and production of advertising/promotional materials, including but not limited to print, digital, out of home.

  • Identify marketing knowledge gaps for cross/upskilling and support in alignment/educating of the stakeholders.


CUSTOMER

  • Meet and exceed customer expectation through timely response to requests.

  • Ensure quality branding activities through production of quality materials by agencies and strict compliance with SLAs.

  • Liaise with Bank’s internal and external customers including SBUs, agencies and vendors.

  • Review briefs from internal customers and develop meaningful briefs to the teams for execution.


TEAM

  • Play a supporting role in team efforts aimed at improving the brand and business growth.

  • Imbibe and live the RACE IT values.

  • Coach and mentor the teams for their career strides while impacting business growth.

Qualifications and Competencies

  • Minimum of 2nd class lower in first degree (B.Sc, BA and/or Professional Qualifications is necessary)

  • MCIM an added advantage


Work Experience

  • 8-10 years’ experience in marketing field


Skills

  • Attention to details

  • Ability to engage and manage diverse group of people

  • Creative mind

  • Problem solving skill


Knowledge

  • Understanding of Brand Management, Marketing, Advertising and Promotions especially in digital marketing and media.

  • Functional knowledge of Banking


Personalities and attributes

  • liability

  • Confidence

  • Strategic thinking

  • Thoroughness

  • Result oriented


Enroll for CPA Uganda Course

How to Apply

APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.

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