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Head, Brand & Marketing job at EcoBank | Apply Now
Are you looking for Marketing and Sales Jobs in Uganda 2024? If yes, then you might be interested in Head, Brand & Marketing job at EcoBank
Kampala, Uganda
Full-time
Deadline:
May 2, 2024 at 2:00:00 PM
About the Organisation
Ecobank Uganda is a bank in Uganda that operates as a commercial bank under a license granted by the Bank of Uganda, the central bank and national banking regulator.
Job Title
Head, Brand & Marketing job at EcoBank
Job Description
Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.
Duties and Responsibilities
FINANCIAL
Develop, manage and control marketing budgets.
Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity.
PROCESS
Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.
Translate Business strategy into actionable marketing plans for the market, drive business excellence.
Research and analyse market trends and competitors to inform business and brand activities.
Oversee marketing campaigns.
Track the effectiveness of marketing campaigns and reporting findings to the executive team.
Negotiate and liaise with third-party marketing agencies to ensure MROI
Manage the design and production of advertising/promotional materials, including but not limited to print, digital, out of home.
Identify marketing knowledge gaps for cross/upskilling and support in alignment/educating of the stakeholders.
CUSTOMER
Meet and exceed customer expectation through timely response to requests.
Ensure quality branding activities through production of quality materials by agencies and strict compliance with SLAs.
Liaise with Bank’s internal and external customers including SBUs, agencies and vendors.
Review briefs from internal customers and develop meaningful briefs to the teams for execution.
TEAM
Play a supporting role in team efforts aimed at improving the brand and business growth.
Imbibe and live the RACE IT values.
Coach and mentor the teams for their career strides while impacting business growth.
Qualifications and Competencies
Minimum of 2nd class lower in first degree (B.Sc, BA and/or Professional Qualifications is necessary)
MCIM an added advantage
Work Experience
8-10 years’ experience in marketing field
Skills
Attention to details
Ability to engage and manage diverse group of people
Creative mind
Problem solving skill
Knowledge
Understanding of Brand Management, Marketing, Advertising and Promotions especially in digital marketing and media.
Functional knowledge of Banking
Personalities and attributes
liability
Confidence
Strategic thinking
Thoroughness
Result oriented
How to Apply
APPLICATION FOR THIS POSITION MUST BE DONE ONLINE:
Are you interested? Click the "APPLY" button below to submit your application.
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