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Business Growth & Strategy

• Ensure growth in business volumes within the country subsidiary and generate new account relationships through all business segments – Personal Banking, SME Banking, Consumer

Lending, Agency Banking, Remittances.

• Manage overall business relationships from all segments to maximize revenue and profit.
• Develop strategies to drive business and ensure same is followed to achieve optimal revenues.
• Identify cross sell opportunities and value chain propositions to drive customer entrenchment and stickiness.
• Monitor business trends and new market opportunities in the country to increase the bank’s market depth, by identifying trends, opportunities, threats and environmental influences.
• Drive initiatives required to achieve the product marketing and sales strategy for the country branches.

Product Management

• Accountable for product budgets and business plans including target sales, volume, marketing strategy, consumer segmentation, product positioning, objectives and lifecycle recommendations to achieve overall business goals.
• Accountable for all product metrics as stated within the product policy where applicable (e.g. risk limits, delinquency, compliance requirements, etc.)
• Ensure that structures, systems and resources required to effectively service old customers and win new customers are in place and optimally managed.
• Disseminate product performance reports & otter performance improvement insights & strategies for poorly performing segments.
• Engage segments with the view to driving products budget, implementing strategies, and tracking campaign compliance and results for improved performance.
• Provide necessary strategic direction and guidance to product marketing units to ensure successful launching of new Initiatives and sustenance of existing ones.
• Advise the Executive Director on new business opportunities and develop strategies for financial benefit realization.