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• Develop and implement a business-to-business sales strategy aligned with company goals and market dynamics.
• Identify and target new direct customers such as government institutions, schools, hospitals, NGOs, real estate developers, and industries.
• Manage and nurture existing direct client relationships to grow account value and customer lifetime value.
• Work closely with the production and logistics teams to ensure timely fulfilment of direct orders.
• Conduct product presentations, site visits, and customer education to support adoption of company products.
• Lead negotiations and close Institutions sales contracts for plastic items such as dustbins, tanks, containers, and packaging solutions.
• Ensure compliance with tender requirements, contract terms, and government procurement guidelines (where applicable).
• Track sales performance, customer satisfaction, and product performance in the Institutions.
• Provide accurate forecasts and monthly performance reports to management.
• Monitor competitor activity in the Institutions sales segment and propose response strategies.
• Support the credit control team by ensuring timely payments and managing credit risk among direct customers.

Key Performance Indicators (KPIs):

• Institutions revenue growth
• Number of new institutional/corporate clients acquired
• Order fulfilment accuracy and turnaround time
• Customer satisfaction and repeat business – favorable customer retention score.
• Contract win rate (for tenders or large direct deals)
• Payment collection efficiency